In the clothing store franchise operations, the rational planning of customer walking routes to allow customers to learn more about the store's products, which arouse the desire of customers buying. Fashion women joined the brand according to Lu Youni think, customer walking line needs in accordance with the type of clothing, clothing and other elements of the life cycle to design, and to guide customers in the mall step by step. Whether the route is smooth and whether the width of the route is suitable or not will directly affect the customers' desire to buy: the route is too wide, which will not only waste the space in the store but also cause the customers to lose interest in purchasing; if the route is too narrow, they will be crowded with each other to create unpleasant emotions. According to Lu You Ni joined the store experience, the average adult shoulder width of about 40-55 cm, so the clothing store customer line width of 85-120 cm should be more appropriate, this route width so that the front of the customer at When shopping for clothes, other guests can choose to wear the back of the channel through the clothing products. Clothing store space customer routes generally can be divided into the main route, deputy line and payment routes. 1. The main route The main route is the main channel that determines the flow of customers in the clothing store. In order to allow customers to tour every corner of the clothing store, the general clothing store to the main entrance route, according to the clockwise direction. Large clothing stores can design the main route for the well-shaped or ring, small clothing stores often design the main route L-shaped or anti-Y-shaped. 2. Sub-route The sub-route is an auxiliary channel that determines the flow path for customers in the clothing store. The function of the sub-route is to guide the customers from the main route to different clothing display cabinets respectively. The number and shape of the sub-route should be based on the modified characteristics of clothing stores and space to decide. 3. Payment Routing Payment Routing refers to the clothing sales area and cash register cabinets connecting the finishing line. Some clothing stores do not pay attention to the payment route design, inconvenience to the customer payment, so that customers in the clothing store after shopping unpleasant, so many turned out to be the original customers, due to payment inconvenience and do not want to patronize again, to the clothing store business zone To adversely affect. At the same time, in order to encourage customers to browse the store depth, but also pay attention to some strategies. For example, the attraction of low-priced goods placed in the store's inside, by adjusting the product placed in the store's inside, enticing customers in-depth, to enhance the use of the store end of the value. Second, clothing stores can also take advantage of the psychological effects of color to overcome the shortcomings of the store. Red, yellow and other colors of the colors will give rise to the "forward psychology" effect, hurried forward. Shops can shop the wall at the end of the color painted in warm colors, in order to produce customers to go forward the psychological. Customers in the stimulation of such colors may have to move forward to the psychological, unwittingly to the shop floor.
Functional Fabric
According to different functions, people's functional requirements for clothing fabrics include: portable use requirements, such as machine washable (light and easy to wash), washable and wearable (fast drying, no ironing, flat appearance, shape preservation), and casual wear; Safety and health care requirements: such as comfort (moisture absorption, breathability, no itching, no cold feeling, etc.), harmless and beneficial to health (antibacterial, deodorizing, anti ultraviolet, magnetic heating, etc.), safety (heat resistance, cold resistance, compression resistance, cosmic ray resistance, corrosion resistance, anti-static, flame resistance, etc.), and green environmental protection (no pollution to the environment, etc.).
Functional Fabric,Sports fiber fabric,Environmentally friendly functional fabrics
WEIHUA TEXTILE , https://www.weihuatex.com