The development of the courtyard door industry adapts to the new trend, and integrates online and offline. Under the development of the Internet e-commerce boom, the physical operation of the courtyard door industry has been impacted. At the same time, there are certain limitations in the purchase of courtyard door products through online shopping. The lack of experience has become the biggest obstacle to the development of e-commerce in the courtyard door industry. Only by integrating the two, the courtyard door industry can embrace a new future.
The e-commerce dividend period subsides and the cost advantage is no longer
If 2016 is the world of e-commerce, no one will doubt it, but in the second half of last year, Ma Yunyi said that it ended the era of pure e-commerce, physical stores began to compete with e-commerce, and the dividend period of traffic e-commerce has long passed. Data show, the PC and the mobile end online shopping growth rate slowed significantly, is expected to end 2018 PC, mobile terminal growth rate from 48% in 2012, 43% of high-speed growth to 23%, 17%. In addition to the gradual disappearance of Internet traffic dividends, the competition of pure e-commerce has become increasingly fierce. The cost of opening stores, operations, logistics, and promotion has made the cost advantage of e-commerce no longer. The online cost is almost the same as the offline cost, and the price advantage is no longer obvious.
In the era of consumption upgrades, consumers pay more attention to product quality and manufacturer services. The online model of relying solely on traffic growth and the offline mode growth of only opening stores have peaked. The integration of online and offline will be the new in the courtyard door industry. breakthrough.
Courtyard door competition will go online and offline fusion
"The two loses are not as good as the development of the group." The fight of the channel will only generate internal friction, and will bring chaos to the transformation of the courtyard door industry. When the courtyard door store and e-commerce began to compete from competition to competition, it means that the transformation of the entire courtyard door manufacturer will also accelerate to the other side of the victory.
For the manufacturing industry, the online is the head, the drainage is realized, the offline is the body, the experience and the transaction are completed. Nowadays, the contest between online e-commerce and offline stores is coming to an end, and the competition for the entire courtyard door distribution channel begins to move from a single e-commerce store to a two-line integration. Whether it is the courtyard door manufacturers or merchants, they have begun to attach importance to the "single-footed" detonation of the user in the terminal market , pushing the door-to-door and e-commerce store diversion ideas of the courtyard door store, completely surrounding the users and needs. Where is the commercial retail service going?
For the future home industry, there will be no simple e-commerce or only offline stores. In the future, the two will work together to jointly develop the market and promote the long-term development of the manufacturers.
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