The economic crisis in 2009 continues, for businesses is the year of need of confidence, stock market turmoil, investment in physical projects become the first choice for most people, Amoy children's clothing franchisee Ningde Gutian customers is a good investment case. Ningde Gutian store on May 7, 2009 officially opened. Amoy Emperor Children's Store Gutian store location does not account for much of the advantages, but it is in such an economically less developed small county, Amoy Di children's clothing store opened so far, the Japanese turnover has reached an average of 3000-4000 yuan, Her investment has made a huge return, so how did she do so successfully? (Ningde Gutian County is located in the northeast of Fujian Province.) The registered population of 425,300 people, of which non-agricultural population of 71,800 people. Access Fujian dialect Gutian dialect, the county administer 2 streets, 7 towns, 5 townships: the overall economy in the middle Level.) First-class image to ensure first-class performance 1, build first-class shopping environment The store opened before the franchisee on the entire store for a comprehensive renovation, the use of decoration materials are selected environmentally friendly building materials, as much as possible with the Amoy brand green fabric high Combination of level selection. Therefore, on the day of opening, the customer did not smell the traditional pungent odor and walked into the store and installed air-conditioners in the summer to create a cool shopping environment for customers. 2, making first-class outdoor advertising The use of shop wall display advantages, the franchisee inkjet a printed Lin Hao images of large-scale brand posters, this initiative has deeply attracted the attention of pedestrians on the road, reaching a good Brand promotion effect. In the small town became the premier "big ad." 3, to do first-class product display For the brand shop, beautiful and elegant display of the goods is essential, the shop did the best. Franchisee study and study carefully read the manual, the Secretary of our market to supervise the consultation, under the guidance of the Amoy emperor in the field, the entire store of goods display gives a comfortable and fresh, elegant and luxurious feeling, to ensure the display of goods , Highlighting the cultural connotation of Amoy brand. First-class concept of first-class business success Through the many contacts with Furuta franchisee, found its long-term business ideas and focus on brand development concept is clearer. As a new brand in Gutian County, franchisees think 2009 is not to earn much money for the primary purpose, more importantly, open the "Amoy Emperor" in Gutian market, let everyone know that "Amoy emperor," "Tao Di" , Finally like to "Tao Di", which is the ultimate realization of the regional brand, the ultimate goal of good sales. First-class customers to create first-class store Amoy Dili VIP customers create a timely record, a success of Gutian shop magic weapon. In a highly competitive economy in the commodity market, the establishment of any one brand, in addition to its excellent quality, the establishment of a sound customer service system is also crucial. This point, Gutian shop franchisee brand management execution has become a successful example. The shop opened on May 7, 2009, the day before opening, the goods have not been fully shelved, there are customers coming to the store to see the clothes, the store franchisee enthusiasm for these potential customers were Reception, and give every kid into the shop a small gift, parents were asked the children's birthday and phone number. Like elsewhere, many parents are hesitant to tell if their reasons are not clear. In this regard, the franchisee made a more detailed explanation, Amoy Di VIP customers can enjoy the birthday surprise offer, daily consumer preferences and other conditions listed one by one, making many customers to dispel worries. Have registered VIP customers. Making the store before opening a large number of customer base has been reserved.