Children's wear brand Camkids

As the leading brand of Chinese youth outdoor equipment, CAMKIDS has recently revealed a series of strategic measures such as cooperation Marvel, signing CCTV, and connecting Wanda Cinemas. While boosting the morale of the brand, CAMKIDS has injected a fresh vitality into outdoor youth. In the spring and summer of 2016, a brand new brand marketing revolution was quietly staged.

Cross-border Marvel, "heroes" juvenile worship the image of the captain America's justice, or like iron and steel science and technology full of sense of iron and steel jerseys; eager to Thor's innate divine power, but also the pursuit of the green giants who feared me who ... each young people There is a heroic dream in the heart, and the cooperation between CAMKIDS and Marvel in the United States is willing to become the key to young people's dreams. The combination of many heroes and shoes and clothes matches perfectly with the desire to dress the youngsters in their hearts. Each hero represents a style, a temperament, and also represents a child's heroic dream. Cooperation with Marvel is a true emotional communication between CAMKIDS and young people. It is a new drive for young people in outdoor sports. When combining entertainment outdoors, when a hero meets a teenager, it is the dream that shines into reality!

Join Wanda to open a new model of “playing” If Marvel is the first step in the brand marketing strategy, then in May this year, the east wind of the “Captain America 3·Civil War” release will be the marketing platform for CAMKIDS to win the terminal in this summer. The second step. The so-called "false horse-riding people, non-profit is also, and caused a thousand miles; the gentleman is not the same thing, good and false in the material also," and the trend is the leader. Under the prevailing public viewing scenes, we timely cut into Wanda cinemas to match “products” with “heroes”, combine “events” with “movies”, and integrate “playing” into “promotion”. In the details, terminal sales are promoted through online interaction, receiving a ticket, terminal theme activities, and winning Marvel Hero gifts.

As a matter of fact, whether it is cross-border mania or Wanda, CAMKIDS aims to integrate many IP advantages and achieve win-win results. “The principle of subdivision is weak and cooperation is strong,” said Hong Qinming, general manager of CAMKIDS. “In the past, the single-handed approach was not suitable for the current situation. In the subdivided era, only the strong integration of all parties’ superior resources can achieve the effect of exchanging resources. It is possible to collide with unexpected sparks and gains."