In recent years, with the accelerating pace of urban construction, the development of secondary outlets for children's clothing business has accelerated, the shopping environment and the scale of shopping malls and the commercial facilities at the primary market have been narrowed, providing a platform for children's wear brands to import into the secondary market A marketing platform. Children's wear covers all 0- to 16-year-old people dress. By age group can be subdivided into baby equipment, children's clothing, children's clothing, children's clothing, children's clothing, children's clothing and so on. Judging from the actual operating conditions in the domestic children's clothing market, the development of baby clothes, infant clothes, children's clothes and children's clothing in China has taken shape and the industrial level is obvious. It has its own leading enterprises and a relatively large number of brands. China's children's clothing consumption has shown double-digit growth. Children's clothing has become a new growth point for the development of the apparel industry. With the further improvement of family income and gradually urban residents living standards of well-being, the consumer demand in China's children's clothing market has changed from the past The practical to meet the basic needs of the beginning of the pursuit of aesthetic fashion, part of the economically developed cities, consumers demand for children's clothing trend, brand. In recent years, with the accelerating pace of urban construction, the development of secondary outlets for children's clothing business has accelerated, the shopping environment and the scale of shopping malls and the commercial facilities at the primary market have been narrowed, providing a platform for children's wear brands to import into the secondary market A marketing platform. More brands into the secondary market, so that the market continued to enhance the brand rich, customers have more brands to choose from. As the secondary market for children's wear has entered the stage of brand development from the stage of brand introduction, the consumer purchasing power is also strong, the desire for brand is higher, the market has larger development space, and the operating cost is correspondingly lower, and the market has highlighted the development prospect Has been widespread concern children's clothing operators, there are many children's wear business marketing channels began to penetrate the secondary market. China will enter the third peak of fertility (the first in the 1950s and the second in the early 1980s), and the number of newborns will reach its peak by 2010. In the next few years, the average newborn's birth rate will keep increasing at a rate of 15% or so, increasing the number of new born children by 20 to 30,000 annually. By 2010, the number of newborn babies will double based on the average number born in recent years. Given the increase in the birth rate of newborns to the growing number of children in the country, China will form a huge consumer market for children. Growing children's consumer groups, is conducive to expanding the consumption of children's clothing market.