Christmas crafts take a practical route

Right now is the peak period of shipments, and the most troublesome issue is Pan Liyun’s human problem. “There is no one who has already paid any additional salary.” He said workers in the factory need 200 people. From the beginning of the year to the present, the gap has been about 100 people. Local toy companies have more or less manpower shortages. "Now either let the workers work overtime, or tell customers that delays in delivery. As for those urgent orders, they really have to give up."

In Lishan County where Pan Liyun is located, there are six or seventy large and small Christmas toy factories. Many small businesses are very “flexible”. If they cannot make money, they will give up on their own initiative. This is also a helpless move.

Although the transformation and upgrading has become the consensus of foreign traders, in the face of low barriers to entry and the strong cultural traditions in Europe and the United States, how to transform and upgrade is also very vexing.

The Christmas handicraft industry is a labor-intensive industry. The product technology content is relatively low and the homogeneity of products is more serious.

Zhangzhou Swiss Industry and Trade Co., Ltd. has started to extend its business vision to other traditional holidays in the West such as Valentine's Day, Easter, and Halloween. It also designs and produces specialized gift sets for these holidays. They have made some improvements in materials, colors, patterns, and other aspects, and carried out product innovations, making the products suitable for sales in various Western holidays, and doing perennial business. After all, customer channels can be shared.

Increasing the practicality of products is also the solution to difficulties. Since Christmas crafts are festive items, they are generally not used after the holidays, so they generally do not need to be durable.

However, the reporter learned that many manufacturers have intentionally played down the Christmas elements of the product, increasing the practicality of the product and selling Christmas items as daily necessities. For example, the development of the Christmas pillow can not only decorate the atmosphere during Christmas, but also can be used in peacetime, it is in line with the needs of customers in Europe and the United States.

Pan Liyun said that in the past few years he has been thinking about the transition. It is estimated that Christmas toys can only be good for a year or two. His transformation direction is daily necessities or small household appliances.