If 2002 is the first sunrise industry in Ningxia baby industry, this year our district children's economy has entered a full-scale tapping the potential of this momentum with the parents after 80 peak growth and rapid expansion. In Yinchuan, traditional children's consumer markets such as children's wear, toys, foodstuffs, and school supplies are gaining prominence, and industries such as photography, early education and children's furniture that tap into children's economic gold mills are thriving. "Little guys" who are in the fulcrum of identity, pry a real and affordable big market. The new generation of consumerism last weekend was Mr. Zhao's daughter's second birthday, a family planning from a few days ago: buy cakes, take art photos, go out to eat, buy new clothes, new shoes, and children eat snacks, One day spent nearly a thousand dollars; Xiao Zhou couples have received higher education, eight months from the daughter, they regularly send their children to a professional Early Learning Center, an hour or so classes need nearly two hundred dollars ... ... These The new generation of consumerism born after the 1990s has a profound impact on the family consumption structure. Whether in rural or urban areas, their parents are actively adapting to the new life order and are willing to enjoy a free and open family environment. Their needs for children's material are almost guaranteed. The survey shows that the total monthly consumption of children aged 0 to 12 in China is over 3.5 billion yuan; 80% of working-class family of three have a monthly average consumption of more than one adult. "In addition, the tendency toward a single family structure, multiculturalism, mass media and high technology plays an important role in raising the family status of children, who are young enough to know the size of their spending power. This is a booming child economy One of the important factors. "Yin Xiangjun, head of the food section of a children's theme park in Yinchuan, said. Child economy boom When people realize that a food stall in front of the school can support a family, it is not hard to understand why so many people are involved in the children's economy. "Ningxia strong purchasing power, the surrounding provinces and cities will go shopping in Yinchuan, March, September tide, 51, 11 and the Spring Festival is the consumer trend, the highest daily turnover of up to 8,000 yuan, the usual worst There are 300. In LEGO, Disney, Barbie and other counters is not the case. "A salesperson with many years of experience told reporters. Commercial streets in Yinchuan City, concentrated in every 10 clothing stores there are two franchise children's products. Since May this year, Yinchuan has opened four or five children's professional studio. "80s of last century into the peak of marriage and childbearing students, and these people's personal requirements are higher, many people want to fully record their children's growth process." In the industry for 5 years, a child studio manager Du Du feel Deep. Since 2003, Yinchuan Children's Studio has grown from 34 to 26. The concept of children's furniture entered Ningxia in about 2002, and now there are at least 34 famous domestic furniture brands in each large-scale furniture square in the district. Prudent child economic circle Industry insiders predict that as the future birth rate drops, the overall consumption of young children will shrink, but each child's spending power will be significantly increased. In February this year, the region's population and family planning work conference revealed that in 2008 the region's population birth rate of 14.31 ‰, the natural growth rate of 9.69 ‰, compared with 2007, down 0.49 and 0.07 points. The process of natural market out of the market, the first in the traditional children's clothing industry emerged, simple decoration, brand-name flooded, style behind the street shops have been difficult to survive. At the beginning of the year, Mr. Kong opened a children's clothing store in a commercial building in Yinchuan, but more than 50 children's shoes and shoes stores around him did well but only one-third. Some people think that because children's photography is usually taken in indoor photo studios, the risks are low and lucrative. In this regard, the industry said that as part of the small studio blind development of children's photography, price war, profit margins become smaller and smaller. Overall, children's food, clothing, photography, furniture market has been saturated. Early education industry in Ningxia is still new things, will become the main space for the future of children's economy. In 2005, the region's first professional pregnant mothers prenatal care, infant and early childhood education agency was established. After promotion, more and more parents accept and recognize early education. Nowadays, more parents choose toys for their children as an early development education for their children, so some educational toys will also become the new favorite for children's economy.