Complex and volatile market environment, on the one hand to the brand development opportunities and more possibilities, on the other hand also to the development of the brand put forward higher requirements, the brand in order to such a complex and volatile market environment To survive and seek development, we must adapt to the environment, timely innovation and transformation. For a long time, Tanninu has placed great emphasis on innovation, focusing on internal training, and established a complete and rapid market reaction mechanism, accounting for a huge share of the fast fashion market. From the introduction of foreign designers and studios to the establishment of fast-fashion operation mode, the integrated development of the three items of shoes, clothes and bags, and now the focus on product quality and consumer experience, the implementation of "zero defect" product management , Embodies the spirit of brand innovation and development. The future of such a brand will continue to promote the brand's content, until the international arena.
On December 1, 2016, Danubino held the 2016 marketing review meeting on the third floor of the Venetian International Hotel. All members of the Danubianu attended the conference, thus opening up the innovation and development of the fast-fashion brand Danubiudo , Speeding up the development of the prelude to the brand, full sprint annual goal, started brand awareness!
Focus on brand goals, innovation and development plans and policies around the development of speed for the brand development
In the past 11 months, the Danny slave always innovative innovation as a marketing slogan, so that the brand to achieve fast and good development. In the specific implementation process, but also really early results, the rapid surge in the number of stores, brand awareness, fast fashion brand image deep consumer psychology, the product has also been well received by consumers.
In order to further enhance the speed of brand development, various departments in each system of Danubian also set a series of goals and plans around the transformation of innovation. Marketing system first set an example, they will be fully promoted from four aspects, the first to streamline the process, everything from simplification, improve work efficiency, to seize every market opportunity; second to improve service quality, the market is now in the consumer upgrade Times, consumers pay more attention to product quality and service, to improve their service skills, to each customer service in order to eventually win the consumer market; the third to go to the terminal, and only really into the forefront of the market in order to To truly understand the needs of consumers, we can develop and produce products that consumers really like and establish the trust links between brands and consumers. Fourthly, we should learn to communicate, reduce unnecessary links in work, save work costs and improve work. effectiveness.
In this era of fragmented markets, brands need to work harder to truly understand consumer needs. Product system on this issue, developed a related implementation plan, so that more than Dannu brand products to meet consumer demand. The first to clear consumer demand, from big data analysis, to the people's thinking, to the market feedback, a full range of consumer demand analysis, so that products are more welcomed by the market; the second to set a small target, the Large target decomposition into one after another small goal can be achieved, and ultimately realize the great development of the brand.
See the effectiveness of innovative initiatives, the brand exceeded the performance of all departments, usher in a good opportunity for development
After a month of hard work, after a series of innovative initiatives were implemented, each department in the Danubian sector exceeded its performance. Among them, the operation department and the production department performed the best job and won the biggest award of this meeting. The quality of products has been improved in an all-round way. The products are favored by consumers and franchisees. The number of stores is gradually increasing. The benchmark shops are getting better and better, forming a national fashion pattern rapidly. The brand radiation area is getting wider and wider, Brand awareness. Believe in the joint efforts of all departments, the Danubianu brand will quickly move to the stage of the world!
At the end of the conference, the person in charge of brand made relevant suggestions on work and demanded that all staffs must establish the awareness of innovation and change, often full of enthusiasm for work, keep pace with the times, surpass the targets of the whole year, and make the brand sustainable development , So that denim slave DAMBOLO brand enjoys popular support!
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