Through his weblog "Early Rise" and online real-time newsletter published by Agora---helped more than 400,000 people who are eager to succeed achieve their brokerage goals. In almost forty years of his career, he has earned a huge fortune for himself and his clients.
In his legendary life, he has done at least 20 jobs. Before the age of 40, he opened various types of companies, including a pool installation company, a venture capital company, two public relations companies, a jewelry discount store, and more than 10 direct sales companies (using direct marketing). Way to sell a variety of goods). It is also a shareholder of several listed companies.
Now more than a US marketing consultant, Jay Abraham, has been his good friend for 20 years. And he admired his practice and wealth wisdom.
Masterson once wrote a best-selling book, "Fortune Flow," in which he wrote why he loves to create a direct marketing company. I believe his summary will help you understand the direct marketing.
Special share as follows
If you want to increase your income by experimenting with a completely different financially valuable technology, then learn about direct marketing techniques.
Why do I love this industry?
1. Direct marketing (if including online direct marketing) is by far the larger form of advertising media. It is bigger than TV, telegraph, magazines, and newspapers.
2. Not only is it huge, but it is growing rapidly. Because email advertising is a large part of e-commerce, this makes direct marketing advertising a huge scale. No other form of advertising has developed faster than him.
3. Later, it is more important that the direct marketing industry is an industry based on the cost and based on the US dollar and the US cent. Freelancers who help direct marketing companies can ask for more compensation. This is because everyone is easy to see the positive effects of sales.
This may require some explanation
Traditional marketing has always relied on advertising, and traditional advertising uses customer surveys and extensive product sales studies to evaluate results. When PepsiCo spent millions of dollars on advertising on TV, it could not accurately assess the effectiveness of advertising. They can conduct polls on TV viewers to find out how many people have seen the advertisement in the country, and can also track the sales of the regions where the advertisements have been advertised. But even then, it's hard to know for sure if a particular ad brings more revenue than his own cost.
Typical direct marketing campaigns accurately measure revenue and expenses. For example, a health care product manufacturer hired an advertising writer to compile a product catalog. The manufacturer then distributes these catalogues to 50,000 potential customers. Suppose the cost of the catalog is $25,000 (50 cents per book), and if the resulting sales total $50,000, the total profit will be $25,000.
You may - perhaps start learning right away, by specializing in a particular medium (such as television, internet, newspapers) or by focusing on a particular area (such as health care, finance, business, etc.). In general, experts always get a higher income in this industry because they have more technical know-how. You can learn under the guidance of a professional, which usually saves a lot of time.
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