Anzheng Fashion Group currently owns five distinctive clothing brands, including JZ Zhaizi, IMM Yinmao, Anzheng Menswear, FionaChen (Fina Chen) and MOISSAC (Mosack). There are 915 independent brand stores and shopping malls in China.
About success
Zheng Anzheng is fortunate from a tailor's workshop to the Anzheng Fashion Group. He has a good opportunity to catch up with the tide of reform. His success is not as simple as fortunate, tough personality, keen sense of fashion, and unyielding spirit. Success is sooner or later. "It's not that money is a lot of money and it's a success. I'm farming at home. My land must be the best." Zheng Anzheng said.
Rich experience has made this man's face engraved calm, and he now positions himself as the third venture. “My life has gone through 2 15 years; the first is from 1986 to 2000, the second is from 2000 to 2015, it is the brand (construction) year, the first 15 years is the original accumulation, the next future The company that has made 100 billion yuan in market value for this company in 15 years will be able to contribute to the fashion industry after listing."
About brand building
“Being a brand itself will take time. Now the company has created five brands. Before the listing, we must first do a good job of existing brands. At present, we must integrate resources.†Faced with the recent wave of men's clothing stores and apparel industry Integration, Zheng Anzheng's countermeasures are more cautious and slower. "Now that the general environment is not good, we will exercise our strengths internally and carry out internal management and corporate reforms. For Anzheng's brand operation, the core product is still the product." To borrow Huawei's theory of Ren Zhengfei, if it is now the winter of the industry, then the spring will be Not far away.
Anzheng Menswear is a brand named after Zheng Anzheng. In addition to his name, he integrated his gene and style with a sense of responsibility. A brand must have its own unique taste and make people feel at a glance.
About fashion taste
For Zheng Anzheng, fashion is not only a cause but also a hobby. The fashion sense of many Chinese men is relatively weak. He hopes to guide Chinese men to enjoy the fun of fashion. Human temperament depends not only on inner cultivation but also on the outside. No matter how many you are, fashion can become a way of life. Click on the video to share more exciting!
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