With the implementation of the second-child policy, China will usher in a new height in the number of children in the next few years. The children's wear market will enter a rapid growth period, but the size of children's wear enterprises is generally small, and the market share and competitiveness of individual brands are limited. . At the same time, changes in consumer demand have led to an increasingly complex competitive component. Market competition has accelerated the deep segmentation of the children's wear market and narrowed the market space for individual brands. In the context of such an industry, children's wear enterprises must innovate their minds to meet the challenges and dig deeper into their internal strengths.
Brand marketing has become the focus of children's wear development
The brand forms an echelon model from multiple dimensions such as region, grade, and style. For this children's wear business must be accurately positioned to clarify the direction of brand development. The first-line market will be divided by the domestic strong and competitive local brands and foreign high-end brands, thus breaking the current foreign brands in the first-line market; the second and third-line brands will be based on the local mass brand or Regional brands are the mainstay; the wholesale market will have a wholesale brand with excellent quality and brand image.
Brand integration marketing has become a trend. The brand not only interacts with consumers through terminals, but also integrates marketing techniques such as animation and cartoon marketing, online marketing, fast fashion marketing, experiential marketing, and customized marketing to promote brand culture and enhance brand image. Children's wear enterprises must integrate advantages and diversify.
In the past, most of the children's wear brands were mainly “fashion, simplicity and comfortâ€, and with the development of personalization, more and more old children's brands are difficult to adapt to the needs of consumers. At the same time, those emerging children's wear brands have sprung up and become the new favorite of the public. The most eye-catching thing at the moment is the children's wear brand, Jijile, which has successfully won the sales champion with its superior product advantages.
Intelligent driving quality improvement
å”›å‰ä¹ belongs to the smart children's wear brand. The big-name children's wear from France continues the aesthetic pride of French fashion. At the same time, it combines fashion technology, boldly uses new fabrics, revolutionizes the implantation of security chips, and completely subverts the definition of children's wear. A great invention that is enough to break the ecology of the original children's wear.
In addition to the eclectic color scheme and the different styles of the style, in addition to the freedom of design and the individuality of the design, Yu Ji Le also uses the high-tech to show the beauty of wisdom. Smart children's wear can change with the light and shade, and the clothes change into different colors, so that the children can't put it down. On the other hand, the intelligent child care security chip can help parents understand the child's location and health in real time, and protect the safety of the child every moment. For parents, å”›å‰ä¹ is no different from the guardian angel of the child. With insight into the advancement of technology, å”›å‰ä¹ took the lead in applying high technology to children's wear and became the leader in the children's wear industry.
å”›Jile relies on the development of the collection store model
A distinctive feature of traditional children's clothing stores is that the product structure is single, except for children's wear and children's wear, and in addition to the differences in size, there is almost no difference in style, design, etc., and there is not much attraction to consumers.å”› å°” å¼€å¯ æ™ºèƒ½ 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能 智能In addition to physical store management innovation, Yujile has also adopted online and offline dual-channel services, online drainage, offline navigation, and a surge in customer volume. This collection model of å”›å‰ä¹, children's clothing all categories with peripheral products, compared to the traditional industry consumers into a single amount and repurchase rate have greatly increased.
å”›Jile focuses on children's wear products, and at the same time drives children's accessories, children's toys, daily necessities and other product categories to form a strong consumer guidance for customers, trigger the correlation effect, and strive for better business benefits for the business. With a complete product lineup, it is easy to attract more customers into the store. Maybe it's really for children's wear, or maybe just seeing a toy in the window when passing by... In short, maximizing the desire to consume the target group, this is the advantage of the Jijile children's clothing store. (China Merchants help editor south of Nancheng)
French Bell International Group Co., Ltd.
FRANCE BELL INTERNATIONAL GROUP Co., Ltd
Bell Brand Operations Management (Guangzhou) Co., Ltd.
BELL Brand Operation Management(guangzhou) Co., Ltd
Address: Building A10, Qixingbang Industrial Zone, Nanling, Longgui Town, Baiyun District, Guangzhou
Building A10- No.1, Qixingju Industrial Park, Nanling Village, Longgui Town, Baiyun District, Guangzhou City
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Responsible Editor: Business Internship
Rayon Cloth Material,Rayon Blend Fabric,Fabric Rayon Cloth,Rayon Jersey
SHAOXING KAIMING TEXTILES CO.,LTD , https://www.kaimingtextiles.com