The phenomenon of "herbivorous men" (men who lose their masculinity), which have drawn much attention in Japan, has also emerged in South Korea in recent years. According to media reports in the country, the tendency of feminization of young men aged 20 to 30 in South Korea is becoming more and more obvious. Many men began to wear "body sculpting underwear" and shaved their arms and legs and even resisted male identity. According to South Korea's "Joseon Daily" reported that the recent trend of feminization of South Korean young men aged 20 to 30 is more and more obvious. This is not simply "men becoming pretty" in the simple sense. Rather, men begin to wear "sculpting underwear" (lingerie that shapes the waistline), shaving their arms and legs, and even resist male identity. Some analysts also point out that the phenomenon of "herbivorous men" (men who lose their masculinity), which have drawn much attention in Japan, has emerged in Korean society. According to the report, from the sales situation of the Lotte department store Philips counter, the number of men and women in their 20s who buy curly hair curlers and hair straightening straightening products The proportion rose from 10% last year to 35%. In addition, 30% of BB cream buyers who can make their skin tone degenerate smoothly are young men aged 20 to 30. Hyundai department stores are no exception. The number of 20-year-old male customers who buy hair removal products that remove the upper extremities has increased by 34%. Last month, the monthly sales of men's body-building underwear was about 50 pieces per store, and the number of 20-year-old male customers who purchased the lip gloss rose by 16% over the previous year. Obviously, scarves are no longer women's exclusive items. Lotte Department Store official said: "If you are in a T-shirt or tie like that, it will look very cute and charming, so recently bought a substantial increase in men's genre." Girls' Generation "popular color tight jeans "It's very popular among women, and it's only sold out in just 4 months after it was released," said Jin Lan, a professor of consumer psychology at Seoul National University. "With the deregulation of traditional gender division rules, male characteristics are Desalination, and the prevalence of women's values, this phenomenon is a global trend, not just simply 'follow the artist'. "