Leading new trends in autumn and winter

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EVISU 2015 Playful Series Colorful What new products for your autumn and winter, let us take a look.

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EVISU's new autumn/winter 2015 collection features a relaxed and stylish casual charm, bringing with it a variety of trend-setting designs. It not only perfectly embodies EVISU's consistent fashion and taste attitude but also incorporates numerous innovative designs to bring new trends to fashionistas. Experience and visual surprises!

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Playful Nostalgia is one of the three major series of autumn and winter EVISU, with its unique design, pattern and color to lead the colorful trend of autumn and winter.

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For more exciting news, stay tuned for this site.

For more exciting news, stay tuned for this site.

The Playful Nostalgia collection is inspired by street art, graffiti and youth culture. The design team used cloth as a drawing paper to reform sportswear, denim and jackets with unexpected patterns, details, and effects, playing abstract aesthetics. Sweatshirts, coats and shirts combine graffiti patterns, bold color combinations and patterns full of surprises. Vibrant camouflage and embossing of old street signs and posters all add to the charm of the new season. The design and practicality of both the main comfortable and casual sports style, with waterproof breathable fabric to create men's sports style jacket, loose soft knit shirt can be used with tight sports pants or tailored jeans, to create a comfortable and consistent shape. Women's sweaters feature a rich texture of new materials and double-sided knitted fabrics, while the long-fitting pilot jackets and other loose styles are fitted with close-fitting jeans or sweatpants. They are eye-catching and can be worn directly as dresses, which are young and charming. Beauty.

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For more exciting news, stay tuned for this site.

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EVISU story

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EVISU was founded in Osaka, Japan, in 1991. The name was inspired by EBISU Ebisu in Japanese mythology (also known as Ebisu, Barbara, Japanese: えびす). At first, the brand can only produce about fourteen pairs of jeans each day, and it is hand-painted with a seagull pattern on the back pocket of each pair of jeans. Because of this love of jeans and its meticulous attitude towards details, EVISU is quickly being held. The highly demanding Japanese fashion industry loves it, and it even sparked an upsurge of vintage jeans that swept the world. EVISU's persistence and focus in the past 20 years has earned a reputation and praise for the brand and has become a favorite among many jeans collectors and fashionistas. While being internationally renowned, it does not reduce the stringent quality requirements of the brand, and the uniquely valuable core values ​​have long been entrenched and become a classic in the history of jeans.

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"BEFORE ANYONE DID ANYTHING EVISU DID EVERYTHING"

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EVISU's slogan was inspired by John Lennon, the Beatle member, who praised “The Rock King” Elvis Presley’s famous phrase “Before anyone did anything, Elvis did everything”. Elvis Presley has become the classic character of rock music with its creative music and wonderful performances. Later, the founder of EVISU, Mr. Takeyama Yamashita, borrowed this quotation and changed it to EVISU's brand slogan.

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The slogan was also used by the brand in 2012 to celebrate the 20th anniversary of EVISU's establishment of the ready-to-wear collection. As a pioneer in denim apparel, EVISU is known for its unique sand-washing techniques and exquisite details, and is dedicated to the spirit of corporate slogans, making EVISU an immortal symbol of denim apparel.

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For more exciting news, stay tuned for this site.

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For more exciting news, stay tuned for this site.

For more exciting news, stay tuned for this site.