Louis Vuitton Louis Vuitton Women's 2017 Spring Summer Collection

The French luxury brand Louis Vuitton released a large series of "Sixty-sixth" ads for the Spring/Summer 2017 collection. This season, the brand's birthplace, Paris, was photographed on the St. Louis island on the Seine River.

Hollywood actresses Michelle Williams, Jennifer Connelly, Sasha Lane and emerging supermodels Natalie Westling, Rianne van Rompaey, and Mica Arganaraz emerged as endorsements by fashion photographer Bruce Weber.

Petite Malle, Twist and other celebrity handbags all have close-up opportunities and of course the much-anticipated Petite Malle case.

Since the autumn/winter 2014 series Nicolas Ghesquière succeeded Marc Jacobs as Louis Vuitton's women's creative director, she has adopted the advertising serial numbering scheme for the spring, summer and autumn/winter collections, from Series 1 in the autumn/winter 2014 to the latest Series 6.

Series 1 and 2 invite Annie Leibovitz, Bruce Weber, and Juergen Teller. Annie is the most expensive female photographer in the legendary world. You should remember her 2016 calendar for Pirelli, and John Lennon's naked body embraced by Ohno. Yoko's classic.

Bruce Weber, who still insists on shooting with film, has just won the British Fashion Award Isabella Blow Fashion Creative Award. Juergen Teller's style is unique and it is the presence of many niche fashion photographers.

Louis Vuitton 2014 Autumn Winter Collection Series 1, Photography by Annie Leibovitz

Louis Vuitton 2014 Fall Winter Collection Series 1, left: Bruce Weber, right: Juergen Teller

The Series 4 “Invitation” and “Final Fantasy,” the sister of Thunder, appeared in the mirror, and it was also a creative idea of ​​both the popularity of the topic and the favorable reception. Series 5 Please come to the popular idol Selena Gomez at first people are quite worrying, but stupid face Na in the large block of the performance was surprisingly good, in the middle of a group of supermodel not completely out of the grid.

Louis Vuitton Fall/Winter 2016 Series 5

Selena Gomez

In addition to advertising the number, Nicolas also innovated the preview of the new product, making the preview an art show. Each series will be exhibited with various works of art from the process of inspiration, production to finished products.

For designers, this form can undoubtedly present their design concepts more completely, allowing the outside world to understand more deeply the stories behind each design. For brands, putting the preview into an art show invites the star to attend, which not only improves the exposure of new products, but also has a certain role in improving the brand image and transmitting the brand spirit.