The menswear market, hit hard by the economic crisis, may not fully recover in the near term, but as men are now starting to pursue more gentle styles of dress, experts suggest there may be some signs of improvement in the market. Economic crisis hit, the fashion industry has not been spared, the industry said men's suits and ties have the greatest impact on sales. Gildo Zegna, CEO of the Italian menswear brand Zegna, told Reuters on Fashion Week: "This is for sure." Men's clothing sales have dropped dramatically ... Men started to pursue more gentle styles of dress. "Men's market is less affected than the women's market, probably because the men's market competition is not so big, little choice. Male consumers have a higher loyalty to a brand, more well-known men's brand more cost-effective." According to the Italian textile Garment Industry Federation, the Italian menswear market last year, revenue fell 0.8% to 9.358 billion euros (about 131.7 billion US dollars), although sales in January increased in winter, but the first quarter of this year, the market is still poor. Italian Textile and Apparel Industry Federation said the export market for men's clothing in early 2009 fell by nearly 10%. Although the situation is still not optimistic, the recovery of "green shoots" started in April. John Hooks, Armani's Deputy Managing Director, said: "The market has started to cease to deteriorate, and if compared with last year, we hope to see at least some signs of improvement in the fall." "But I believe for a variety of reasons this The impact of the recession will continue. "