Yesterday morning movie "Transformers 2" premiere, want to create another box office success. And as the film series apparel China's only brand partners - Metersbonwe apparel has already begun to harvest "Transformers 2" brought marketing results: not only the film's placement ads, as well as Transformers series of apparel Is hot, Transformers series commercials are on the air. According to the Metersbonwe official website, this is the first time that a Chinese brand has emerged in the Hollywood blockbuster. Full cooperation with Hollywood blockbuster Last night, local casualwear brand Meters / bonwe and Transformers copyright owner Hasbro Corporation, "Transformers 2" producer Paramount At the same time, the film company appeared in Shanghai Bailian Festival Walk Jindian Century Cinema, holding a media concept film to celebrate successful cooperation between the three parties. More than 300 people on site, all dressed in Metersbonwe brand Transformers costumes. According to Metersbonwe Apparel Co., Ltd. related to the person in charge, as Transformers series apparel China's only brand partners, Metersbonwe not only implanted in the video ads, but also in apparel products using its fonts, signs , Characters and other images. Transformers series clothing hot From April this year, Metersbonwe opened more than 2,000 stores in the country Transformers Zone, introduced the first wave of Transformers animated version of the product, and hot in the market. Last month, consumers were able to see Transformers' new styling ahead of Bangway stores, including the flying Hornet, upgraded Optimus Prime, Defeated King, Hercules, Twin Car, etc. The image is integrated into the product range. Relevant person in charge of the company introduced from April, there have been a total of nearly 100 different styles, different factions, different types of Transformers series of clothing. Basically, these products are one of the best-selling products in the store. Some hardcore "powder" even as a collection, from start to finish "fully armed." Metersbonwe official website in Taobao Mall, "popular hot list" almost all Transformers series products. Intense investment in three-dimensional marketing In the "Transformers 2" movie, Metersbonwe implanted in the lens there are two more obvious, first, a huge curb written "Meters / bonwe Metersbonwe" billboards, two Is a van "Meters / bonwe not unusual road" body ads. There are also three implanted advertising lens. According to the relevant person in charge of the company, in fact, as long ago as "Transformers" (Part 1) was released domestically, Metersbonwe intended to cooperate with it. At that time, there was no precedent for the cooperation between enterprises and Hollywood films at that time and they were temporarily abandoned. Since the beginning of last year, the company has officially started to contact with "Transformers 2" for cooperation and finalized the tripartite cooperation at the end of last year. Hasbro as Transformers copyright owners, the past in the apparel products, are basically looking for factory production, and this cooperation to see China and the United States Tesbonbon in more than 2,000 domestic terminal stores influence. It is learned that, in order to cooperate with this cooperation, the company only a variety of hard and soft advertising costs will not be less than millions of dollars. As for the video input costs, the responsible person is not willing to disclose, the insiders said that the cost should be high.