Ou.allin European guide founder Yu Kesong live conference interview review

Q1: Opening remarks, self introduction

A1: Hello, everyone! I am Yu Kesong, artistic director of Europe.

Q2: Summarize your brand or company in one sentence?

A2: Europe hopes to inject the soul of art into the design of the costume, so that the language of design has the power to soothe the soul, while at the same time sticking to the origin of the costume and practicing the practitioner of the art.

Q3: Introduce the design concept, style and positioning of the brand?

A3: Ou.allin's design philosophy is "regain, return, true self." Regaining is a re-examination of things, life, and inner feelings, and retrieving the preciousness of loss; returning is fading, fascinating, and returning to nature; I really do not pretend, do not pretend, and face the truest self. Ou cited as an independent woman in the new era of pursuing true self.

Q4: Introduce the theme and design inspiration of this conference.

A4: The design inspiration for this conference was mainly from the Venetian painter Vittore Karpacho's "The Madonna" and the Italian opera "Tosca", the opera phantom of Florence and the Venetian painting art of the Renaissance. The interaction of each other. From static painting art to dynamic music performance, the opera is broken through the two-dimensional narrative structure with the swaying aria, and the classic art of different periods in Italy is collided and intertwined, free to create: dark red and dark green like oil painting The unique combination, red and black enamel produces strong emotions, the master prints with traces of the history of the Renaissance, and the artistic conflicts of fabrics using strong textures... The European quotation of art fusion and innovation shows the unbounded fashion spirit.

Q5: The theme of this year's exhibition is “cross-border integration and exquisite life”. How do you think about the relationship between cross-border fashion and life?

A5: In recent years, more and more cross-border integration has been achieved in the fields of art and commerce, fashion, science and technology. The constant dialogue and collision between different industries and art categories has inspired the inspiration of artistic creation and produced new artistic expression language. . And through a new perspective, break through the solidified thinking and show the possibilities of artistic innovation. These innovations enrich our lives, inject energy into our hearts, and bring comfort to our souls.

Q6: What is your fashion attitude?

A6: Fashion is different from fashion. The trend is convergence, fleeting, and fashion is an attitude. Fashion is artistic, independent, unique, and lasting in a long time. Exudes charm.

Q7: What kind of spirit does the European design hope to convey to modern women?

A7: The design soul of Ou Ding originates from the vast nature, and is deeply rooted in the soil of art. It blooms a flower with free spirit. She makes modern women undisturbed by the trend and is not worried about the rush of time. A unique trait that presents a state of self-sufficiency and self.

Enter the European brand center

Into the 17th China (Shenzhen) International Brand Clothing & Accessories Fair theme

Kitchen Sink Faucets

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Ningbo Ningshing Trading Group Inc. , https://www.ningshingonline.com

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