Qianlong.com, Beijing, June 14th, the Beijing-style cheongsam from the dress of the country to the beauty of China, Hongdu used its own brand features once again to be included in the second "Capital of State-owned Enterprises" Beijing "Old Time" route, "Red Capital" It once again showed the public the skills of Zhongshan costumes that have been guarded for a hundred years, and the profound corporate culture, which explains the quality of the national service.
On the same day, the visiting citizens visited the four centers that opened to the public on the same day, namely, the R&D center, the production center, the exhibition center and the sales center.
Shengshi Guofu - the masterpiece of Hongdu
Shengshi Guofu is the hand-picked masterpiece of Hongdu. This costume not only won the gold medal of the fashion creation of the old Chinese brand, but also stood on the slogan of Chinese fashion fashion, and successfully applied for the patent protection of clothing exterior. The producer is Cai Jinchang, a master of traditional Chinese skills in Hongdu. According to him, the design of Shengshi Guofu is inspired by the Chinese tunic suit created by Dr. Sun Yat-sen. This design retains the traditional elements, such as the four pockets of the predecessor. (ritual, righteousness, health, shame); the bag cover is an inverted pen holder, which means that the rule of the country is ruled by the text, and the threshold of five buttons is a separation of the five powers (administrative, legislative, judicial, examination, supervision) that is different from the separation of the three powers in the West; The three buckles on the cuffs represent the Three People's Principles (nations, civil rights, people's livelihood); the back is not broken and symbolizes the great meaning of the country's peaceful reunification; the collar is set to be closed and closed, showing the concept of strict governance. On the basis of inheriting the concept of Chinese tunic culture, Red Capital designed this masterpiece, Shengshi Guofu, whose greatest feature lies in its exquisite craftsmanship. The new sublimation of fabric quality, the top Italian fabrics and the buttons of Hetian jade, the best of the classics, the design is focused on comfort and fashion, and is accompanied by the signature certificate and collection card of the Chinese Master of Arts. With the album of the national costumes of the national costumes, it can be said that the Shengshi national costume is not only a costume, but also an essence of Chinese culture.
Visit the masters’ unique work
On the opening day, the visiting citizens visited the four centers that opened to the public on the same day, namely, the R&D center, the production center, the exhibition center and the sales center. The three top masters of Hongdu, Gao Liming, Cai Jinchang and Li Wei personally received the citizens who came to visit in the master studio and answered the questions they raised. These three masters all have their own unique skills.
Master Gao Liming is a model worker of the country. “High Dawn Studio†is a national master skill studio. He has been challenging the clothing field for many years. How to make the national clothing brand go international, how can he make great efforts and create his own Features, no accumulation, no research can not do. Gao Liming has this deep sense of innovation, which has earned him a sky in the limited field of clothing production. In order to design and produce clothing that meets the characteristics and needs of different customers, he has devoted himself to research and trial and error, combining special clothing production with fashion style, and extensively learning and learning Chinese and foreign advanced technology on the basis of retaining traditional cutting technology. And the advantages of the plate type, summed up the "view", "remember", "paint", "test", "check" Gao's tailoring method, and gradually formed their own style.
Master Cai Jinchang is a model worker in the national textile industry, a successor in the production of tunic suits, and a master of Chinese skill. He has a unique understanding and innovation in the clothing production process. In personalization, he thinks that the characteristics are different from the set-up push boards of general clothing, but it varies from person to person and plays a separate board for everyone. The size requirements are also particularly strict, and it is necessary to accurately measure the size of each part of the customer, as well as to capture the unique characteristics of the customer. Only such a scale can achieve excellence, and the garments produced can be quite wide, smooth, fit, and can be used to avoid weaknesses, masking the deficiencies of the wearer's body shape and adding the temperament of the wearer. In the preparation of "Men's suits craft quality standards" and "Zhongshan suits craft quality standards", Master Cai constantly innovated the process, especially the improvement of the front lining of Zhongshan suits, and improved the quality and shape of the garments, as well as the Chinese national costumes. Development has contributed.
Master Li Wei is the inheritor of the Beijing-style cheongsam production technique. She has been hailed by many media as “the most women in China who will be cheongsamâ€. Li Wei said that cheongsam is a traditional Chinese costume and a microcosm of Chinese clothing culture. It represents the tradition that Chinese clothing culture cannot be ruined. Therefore, in the continuous exploration of the production and improvement of modern cheongsam and traditional cheongsam, Master Li broke through the straight-line cutting method of traditional cheongsam and carried out the research and development of cheongsam design cutting without losing Chinese characteristics. Li Wei said, “Red Capital "Beijing-style cheongsam is exquisitely made. It only measures 36 parts of the whole body, and it is detailed to the clavicle, elbow, and button patterns. The production process is done by hand, embroidering, rolling, setting, spelling, and smashing. Custom cheongsam, after going through many key processes, it has to go through two or three times of fitting, correcting fatness, length, etc. It seems that the cheongsam with simple lines has a very good craftsmanship, and the details are like buttons and collars. If you have a head, you will not be able to do it at all. The production process of one person, one version and one person, a hand-made cheongsam, can be completed in half a month.
(Editor: Song Zheng HN002)
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