The cutting-edge urban network plays keenly on the fashionable style, and STAVA is the new favorite for men.

2016 was an outbreak of online TV dramas. The popularity of the online drama market should not be underestimated. The upsurge of Internet TV dramas on the Internet has created an amazing amount of click-to-play. With the high attention and recognition of these online dramas, the production and branding parties are also more rigorous in selecting partners who are in harmony with the storyline and tonality.

City's cutting-edge love drama "Force Majeure" poster

As the vanguard brand of China's Chaoya Life, STAVA continues to create and lead the fashion aesthetic of Chaoya, allowing urban fashion men to easily enjoy their fashion attitude and fun. Chaoya's brand tonality and excellent product visual performance have led many fashion online dramas to extend their olive branches and hope to have deep and close cooperation with STAVA. A few days ago, STAVA was invited to become a designated costume partner for the Youth Network homemade drama "Elysee" and the city's cutting-edge love series "Force Majeure," dedicated to providing performances and outfit recommendations for actor, high-value fashion. The single product frequently appeared in the show and brought its chic fashion to the urban trend fashion circle. According to the introduction, the Elysee, a network drama that includes youth idols on both sides of the Taiwan Strait, is a refreshing combination of “high face value” and “small fresh meat”; and “force majeure” adapted from the novel of the same name is also I am looking forward to a lot of original powder wrapped in...

Force Majeure’s latest drama exposure

It is reported that this is STAVA's first attempt to cross-border cooperation with the Internet drama, with exquisite Chao Ya clothing set off a fashion storm. This not only enabled STAVA's new products for Spring/Summer 2016 to be in-depth exposure, but also enabled consumers to have a sensible perception of this “create trendy fashion lifestyle” brand. According to the STAVA brand owner, the reason for the cross-border cooperation between the two films and TV dramas is because of the youth-oriented life philosophy, fashion attitude and STAVA men's apparel. The brand advocates of Toshihide Fashion Lifestyle are highly consistent.

The form of male majeure in "Force Majeure" is provided by Starkey.

STAVA has helped the online drama differently from other implanted hard transmissions, and has paid more attention to achieving deeper cross-border cooperation with the crew. The director treats the brand or product as an element of the plot, so that STAVA not only appears in the form of advertisements, but makes clothing become part of the film story, achieving the integration of the costume and the drama, allowing the audience to pass through. Clothing to perceive the conversion of characters and identities. “What we want is a hidden way of communication. Idol stars and net red in the play can be a good interpretation of costumes. Good clothing can offset the temperament of the characters in the play. This is a good fit.” STAVA brand The person in charge said. When the film is released, a discussion boom will be set off in social media. STAVA will maximize its own entertainment DNA, enhance the brand's personality label through the viewing rhythm, and make the brand's output more “smooth” "As for the products, the effective appearance rate for dozens of episodes, the styles appearing in these dramas will undoubtedly become the best-selling explosion models... This will become an innovative product and brand promotion method for the Asia Pacific cross-border marketing."

Starkey 2016 spring and summer new products

People in the industry believe that under the mutual promotion of young idols, films, and brand companies, STAVA's silent emotional marketing and lively fan economy will be perfectly integrated, which will stir up the film and television industry. A tide of elegance will also be a successful crossover between fashion menswear and online film and television works.