On the evening of August 12th, at the “Guangzhou Window Art Centerâ€, a fashion cultural landmark on the banks of the Pearl River, a 2016 Winter Fashion Conference named “Then†was staged in a gorgeous fashion - an event that blends the essence of contemporary fashion and art. It is the first appearance of the newly established women's wear brand AMCTEN in the Chinese region, and it also announces the arrival of the "modern and cosmopolitan urban women era" represented by them.
The elegant and neutral blue color of the entire show field is used as the main color of the show. The specially designed modern blue screen T stage highlights the handsome personality of the AMCTEN Gentlewoman; the model dynamic catwalk, the two methods of the art of craftsman's art static display, multi-dimensionally. Presents AMCTEN's exquisite travel aesthetics.
Guangzhou Window Art Center is an officially recognized historical and cultural building. It was built in the 1970s and is an important part of the international economic and cultural exchange platform of Guangzhou Window. Its predecessor was the turbine workshop of the shipyard. After a simple modification and maintenance, the whole The architecture reflects the era style of the 70s and is highly compatible with AMCTEN's theme of this issue. The window of Guangzhou is the landmark building at the southern end of Guangzhou's central axis. It is adjacent to the Zhuhai Channel, is a 270° first-line river view, covers land, sea and air, and is one kilometer along the Yangtze River theme park. It gathers 5A Grade A office buildings, business halls, business conferences and exhibitions, and product exhibitions. The large-scale integrated project of the exhibition center will create an international cultural and economic exchange platform.
Artisan art static exhibition
In order to demonstrate AMCTEN's exquisite travel aesthetics and the spirit of craftsmanship advocated by the brand, AMCTEN created a static exhibition of art at the entrance of the show—the “at that time†craftsman space. The first series of classics representing the essence of AMCTEN's fashion art, presented in a static fashion in the form of three-dimensional fabrics, conveys the exquisite craftsmanship of the AMCTEN designers and tailors' team, and connects them organically with surreal exhibition techniques. Past, present and future fashion time.
Modern Blues T Platform
Just like in New York through the 1970s, at the conference with a deep blue atmosphere, a tens of meters of blue light became the focus of the entire show. Its horizontal direction led to the trend of the T stage, and it was full of momentum. future sense.
In the strong musical sounds, the female models are all on handsome debut, just like the female warriors in the city. They are determined and confident, and they have performed rich and exciting scenes of different women in the city.
Modern style, remake 70's
AMCTEN, the design concept of “New Retro Urbanismâ€, launched its fashion tour of the season in the first 2016 winter series around the theme of “Modern Style, Rebuilding the 70sâ€. Designers believe that the fashion of the 1970s represented an aesthetic mix of freedom and femininity - feminist consciousness rose, neutral style became popular, romantic hippies flourished further, Bohemian impacted the doll style of the 60s, rock and roll punk Fashion began to appear in the golden age of the kaleidoscope of gorgeous, women really live a self-identity.
Focusing on the spirit of the present-day era, AMCTEN launched the fusion 70 in the new series for the 2016 Winter by using 70th generation fashion ICON women such as Bianca Jagger, Thea Porter, and Jane Birkin as inspiration Muse, combining contemporary urban women's needs for fashion and life. The elegant retro style of the era, while including the 21st century minimalist trend of fashion series - has inherited, there are also innovations, which is what AMCTEN Gentlewoman women have the contemporary qualities.
After party
After the show's after party, the guests discussed the AMCTEN Gentlewoman's contemporary look full of feminine power and toasted the fashion festivities that AMCTEN's first gorgeous appearance will bring.
Representatives of the fashion media, opinion leaders, and supermodels and celebrities gathered at the conference to witness the wonderful release of AMCTEN's 2016 winter premiere series. AMCTEN brand allows women to be more courageous to express themselves and make urban women the current and future trend!
AMCTEN Brand Introduction
The AMCTEN brand focuses on the Gentlewoman female group in the city. They are contemporary women representatives who are both gentle and soft. The brand is based on the "new and retro urbanism" design philosophy. It integrates the retro art elements of the 40s and 70s of the last century with the contemporary urbanized minimalist style. It provides a refined line of popular fashion products and demonstrates AMCTEN Gentlewoman's retro feeling and contemporary personality. The only style.
From the point of fashion design, AMCTEN extends to urban women's clothing, food, housing, and transportation. The theme is "Gentlewoman Exquisite Travel" - awakening the five senses of AMCTEN women and opening up the experience of integrating mind and soul to build a united experience. AMCTEN Gentlewoman's values ​​provide a comprehensive presentation of AMCTEN's exquisite fashion aesthetic journey.
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