The status quo of the towel industry In the late 1970s, China implemented the policy of reform and opening up. The towel industry directly faced the international market. With the rapid development of international home textile products, the proportion of textiles increased rapidly, and the changes were changing with each passing day. The design was ingenious and forced to force China. Towel products must be quickly stepped up and leveled, thus bringing about a major development in the towel industry.
Due to various reasons such as the system and the financial crisis in Southeast Asia, dozens of towel backbone enterprises formed through the first major development have gradually developed their drawbacks and are unable to adapt to the laws of the market economy, and have successively fallen. During this period, a large number of diversified investment companies were born. They have taken advantage of various opportunities and are good at business. They have become a new force in the towel industry in China. The dozens of new towel companies in the new life have become the main force in the towel industry in China, and have begun to develop again.
At present, China's towel industry has taken a road of repeated investment. For example, the total amount has greatly exceeded demand, and nearly 5 billion towels are repeatedly produced every year, while the domestic consumption is at most 1/3, and some are vying for export. Most of them are exported at extremely low prices, which greatly wastes resources. One is good, and thousands of families copy it, and the market capacity is not so much. At the same time, the market is rich and colorful. So many similar products, but some products or potential products that the people need are not, so some companies are caused. The operating rate is insufficient, competing for price, oil and water outflow, and low efficiency. What's more, its counterfeit and shoddy stuffing has caused many difficulties for towel companies. Some companies have adopted the policy given by the state, not to develop enterprises and optimize enterprises, but to disrupt the normal price system of the market. Hurt self and others. From the products sold in the market, there are a lot of hair loss and velvet, the product is hard, the color is fading, the color fading phenomenon is serious, the edge silk is not quite, and there are not many products... In China, many towel manufacturers will not hesitate to discard Towels absorb water, skin care, and the essential properties of washing. To make towels with acrylic fibers, chemical fibers, and rotten cotton yarns, and to seize the market at extremely low prices, resulting in a situation in which quality is deteriorating, and products with reasonable quality and reasonable prices are affected.
Home textiles have one of the best in textiles, and their market capacity is expanding. This has attracted more and more foreign businessmen to compete and compete. Unobtrusive Turkish home textile products, especially towels, have greatly surpassed us. The categories, grades and selling prices of the more backward Pakistani and Indian products are more attractive, including Indonesia and Vietnam. Keep up with China. It turns out that some major towel producing countries, such as the United States, Germany, the United Kingdom, Portugal, Belgium, etc., have also rapidly changed their equipment to adjust and enhance their competitiveness. The main investors in the production of towels in Brazil come from the United States, and their varieties and quality are real. In order to be much higher than many of us, many countries in Central and South America have been driving with us. Together with their geographical and political environment, China has faced great challenges. Nearly 500 towel manufacturers in China’s neighboring countries demand the government. We control the export of Japanese towel products, and they compete with us for the domestic market with their advantages of quality and novelty.
The future of the towel industry With the improvement of people's living standards, the demand for towels will increase substantially. The actual use of towels in China is 1 to 1.2 per person per year, while in developed countries it is more than 10 per person per year. For example, Japanese towel products consume more than 100,000 tons per year, and each person consumes more than 1,000 grams, which is equivalent to 13 to 14 per capita per year. If we reach 2 per capita per year, domestic manufacturers will have no time to produce. If you reach 3 to 5, it will be in short supply.
With the improvement of people's material life, the demand for towels in hotels, restaurants, tourism, aviation, railways and other departments is also increasing, the improvement of community life, the pace of urban construction, and the growing demand for towels in the “holiday economy†There is a lot of rise.
According to the overall trend forecast of foreign developed countries, the more developed the society, the greater the demand for home textile products, the greater the cosmopolitan market by more than 33%, and the share of China's textile products only accounts for 13% to 15%, and it is a big space to rise to 33%. Hey.
The world market is very huge. Europe has an average sales of 28 billion US dollars. The United States has annual sales of 20 billion US dollars, including 4 billion US dollars for single towels. It is growing at a rate of 7% to 10% per year. This shows that the market potential of home textile products is large. The speed of development is fast. China is still a developing country. It is relatively rich in labor resources and low in production cost. It is also a large cotton producing country with sufficient resources. The world's major chemical groups have stepped into China, and dyes and additives do not need to be imported. Get a fairly "imported" dyeing material at a reasonable price. Since the opening of foreign information design, software development and other rapid entry into China, so that we can walk through the roads that people have traveled for decades in a short period of time, plus most of the existing towel enterprises in China have been successfully reformed, with Good competition, all of which lays a good foundation for our industry to establish international competitiveness
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Xiamen Dayshine Special Textile Co LTd , https://www.dayshinetextile.com