Korean culture has been very similar to Chinese culture since ancient times. In the market, there have been jade products since ancient times, and with the influence of Chinese culture, Koreans generally have the custom of wearing jade. Koreans love jade, just as Chinese love jade, jade has formed a unique jade culture in the local area. In the local jadeite has always been regarded as the gem of the royal family, is a precious gem, Koreans prefer large jade, especially egg noodles. Wearing a good quality and large jade is a symbol of identity. However, since the emergence of B-car jade and B+C jade since the 1990s, it has served as a high-priced jadeite. In particular, B+C goods jade hit the Korean market, causing Korean consumers to lose confidence, just as Dr. Jin Xiangji told us: “People don’t dare to pay high prices to buy jade, it is not respected by people.†Due to artificial treatment of jade The troubles have caused South Korea’s jade market to fall to a minimum, and the local jade market has been replaced by pearls and amethysts. It can be seen how important consumer confidence is. Even though jade is extremely rare, due to the market's non-standardization, it has caused obstacles to the market in South Korea. How to restore the vitality of the Korean jade market, it is also necessary to strengthen the seller's integrity mechanism to give consumers a sense of security.
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