Co-sponsored by the Zhejiang Provincial Department of Culture and Tourism and the Berlin China Cultural Center, the “China Non-legacy-Bronze Art Exhibition†hosted by the Zhejiang Zhu Bingren Bronze Art Museum opened at the Chinese Cultural Center in Berlin, Germany, 74-year-old “Zhufu Copper Art†Zhu Bingren, the fourth generation descendant and master of Chinese arts and crafts, made a stunning appearance in Germany with 16 works.
As a representative inheritor of the national non-material heritage of bronze sculpture, Zhu Bingren has long been committed to the innovation and development of bronze sculpture techniques in the contemporary era, and based on the traditional skills, he first created the "fusion of copper art" and used the moldless controllable casting technique. Injecting new vitality into the inheritance of copper culture.
Although this time the art exhibition in Berlin was Zhu Bingren's first solo exhibition in Europe, it still caused strong repercussions at home and abroad. It not only attracted many local art lovers to visit and appreciate, but also many local industry peers who came to watch the exhibition. They highly praised Zhu Bingren's works and made them feel the Chinese and foreign artisans. The sympathy and spiritual exchanges have aroused a high degree of resonance. The curator of the art exhibition, Bard Ekmans, dean of the Royal Academy of Fine Arts in Antwerp, Belgium, also said that Zhu Bingren’s work is an art that can “touch the hearts of European peopleâ€. His bronze sculptures combine Chinese tradition with contemporary art.
It can be said that Zhu Bingren's copper art not only represents the initial intention of Chinese artists to carry forward and inherit innovative traditional art, but also reflects the extremely high standards and universal feelings of contemporary world art. In fact, Zhu Bingren’s copper art has recently appeared on the “Famous Autumn Festival†initiated by the online library of the boutique life platform. Among the famous autumn photographs is the A-grade pure brass brass deer ornaments, which was used as the national art of the former US President Barack Obama’s artwork, and the Zhu Bingren’s “Five Niu Ji Fu†fine copper ornaments from the Forbidden City collection. In the autumn shoot, it was greatly loved and sought after by the temple library users.
According to reports, Zhu Bingren also chose Asia's leading exclusive platform for its art, and domestic art lovers can collect Zhu Bingren's "masterpieces" for the first time.
Advocating and promoting Chinese traditional culture and empowering culture and art industry
The deep cooperation between Zhu Bingren and the temple library is actually a microcosm of the temple library's admiration and development of traditional culture in recent years. As the largest boutique living platform in Asia, Temple Library has always been committed to the management of luxury goods, and deeply understands the essence of luxury goods in its business lies in its unique culture. With the development of the market and its own, the temple library continues to expand its business around the needs of users, and endorses the brand image of the high-end consumer field in the temple library platform, and combs the traditional Chinese culture industry from the industrial end.
In 2016, the temple library was established, and began to excavate and select Chinese brands. Strategically, it began to excavate and promote traditional Chinese handicrafts and Chinese original designers in high-end consumers and brands/designers/artists/artisans. Establish a bridge of trust and become an independent brand that spreads and markets Chinese boutiques.
In 2017, Temple Library launched a “Good Life Industry Investment Fund†of 200 million yuan, which is used to support artisans, designers and other boutique life creators, so that original brands, craftsmanship and non-material culture can be better passed down and developed. Satisfy people's pursuit of a better life.
In November 2017, the first cooperation IP of “Temple of the Temples†was launched – witnessed the 164-year-old fashion-changing Chinese shoe brand “Inline Promotion†and the fashionista with millions of loyal fans. "The joint release of a limited hand cloth shoes. At the Shanghai International Fashion Week in March 2018, Temple Library announced that it had signed contracts with TOP100 and OntimeShow.
Up to now, the temple library has included more than 1,000 of China's most outstanding non-legacy masters, traditional craftsman brands, and the most cutting-edge Chinese designer brands. In the original designer section, the temple library has a large number of young designer brands, including Ms Min, Angel Chen, WanYIFANG and so on. These original designer brands not only won awards in the international show, but also performed very well in the sales of the temple library platform.
At this year's "Temple of the Temples", the audience can experience the collision and dialogue between the craftsmanship of the millennium and the pioneering design of the 95s, and let the visitors experience and feel through static product display, creative performance, and lecture sharing. The charm of Chinese original design. In addition, the festival also arranged masters in various fields such as embroidery, paper-cutting, hand-dyed blue dyeing, swallowing, and porcelain making, bringing them decades of skills and thinking, and spreading the tradition in the form of on-site teaching. culture. Not long ago, on the "Famous Autumn Auction", a "Internet + Auction" model was created.
As a digger and promoter of Chinese traditional culture, Temple Library has unique insights into the traditional way of inheritance and the prediction of the future of Chinese design. In the temple library, tradition and FASHION are not opposite, but elegance coexists in parallel. If Chinese design goes to the world and forms a unique design force, it must be rooted in Chinese traditional wisdom and keep up with the world trend. In the ancient traditional philosophy and modern lifestyle, find the best fit.
This coincides with the master represented by Zhu Bingren. During the Berlin exhibition, Zhu Bingren's bronze sculpture art museum will also promote the non-legacy creation products and convey the traditional Chinese life aesthetics through the cultural exchanges and other forms in the brand concept of “letting copper back to thousands of householdsâ€. It is the art business thinking of the temple library that they valued. They chose the temple library as a deep cooperation.
The global boutique inspires the art of the East and West
Zhu Bingren also expressed the hope that by demonstrating the innovative exploration and experiment of Chinese artists in the process of inheriting copper culture, the world can understand the development of Chinese copper culture: "In fact, Eastern and Western art have many things in common, such as artists will create I think about the combination of social development and human existence. But there are also many different places. Because each country has its own history, status quo and direction, the artist will integrate the ideas he wants to express according to his environment. In the works, through communication, we can understand each other and then recognize the direction of the development of contemporary art in the world, and work together to make this article more in-depth and become an indispensable spiritual food for people."
In order to allow domestic consumers to enjoy more refined and complete lifestyle services, the East and West Cultural Temple Library has also established deep partnerships with many countries and institutions at home and abroad, from the global network with unique content and human value. "Points", to create a personalized boutique life for users.
At the first China International Import Expo held in Shanghai this year, Siku Group successively signed on-site contracts with well-known overseas suppliers such as the Philippines and Mongolian National Pavilion. The total transaction volume reached 100 million US dollars and the results were fruitful. In response to the government's “One Belt, One Road†initiative, the temple library signed a strategic agreement with the Philippine Trade and Investment Center and the Mongolian National Pavilion, and officially signed strategies with nearly 100 high-end consumer brands from the United States, Britain, France, Italy, Australia, South Korea and other countries. Cooperation agreement.
On November 19 this year, Siku also held a briefing on the traditional Japanese crafts investment promotion with Tokyo Metropolitan TV in Tokyo, Japan, and officially signed a strategic cooperation agreement. Tokyo Metropolitan TV Station in Japan will open the TOKYO MX flagship store in the temple library to gather famous Japanese high-end traditional handicrafts, adhering to the brand concept of “ingenuity, good choiceâ€, providing Chinese consumers with exquisite design and exquisite styles. The ingenuity of Japanese craftsmen.
Japan's craftsman culture is famous in the world, and it pursues the ultimate creation in the design and products. It perfectly fits the "artisan craftsman" concept of the temple library platform "passing the spirit of the craftsman and paying tribute to the ingenuity". Temple Library said that it will use the advantages of its own platform to bring Chinese craftsmen's boutiques to Chinese consumers through multi-channel operation and accurate consumption communication. Crafts, high-end ingredients and hospital line beauty will become the direction of both sides. This is another heavy step after the temple library signed a contract of 100 million US dollars in the Expo. In the future, Temple Bank will work with TOKYO MX to develop and sell Japanese artisan craftsmen's products, and promote the upgrading of China's consumer industry structure while providing Chinese consumers with quality goods and quality life services.
Through the unique mode of online and offline, Temple Library continuously explores the needs of high-end users, starts with the scene, connects brands, goods, and ideas, and builds a boutique lifestyle. Up to now, Temple Library has more than 20 million members with a customer unit price of over 3,800 yuan, and has a complete boutique business circle including Siku Commercial, Temple Library Finance, Temple Library Intelligence and Temple Library Community. Online and offline boutique lifestyle scenes. Users can not only enjoy personalized, immersive shopping experience in the temple library, but even the temple library platform to achieve cross-regional customized online selection and offline customization services to achieve higher-end, more convenient and more personalized boutique services. This is also the root cause of many designer brands and first-line big names to favor the temple library.
It is not difficult to see that the temple library has also changed from a simple platform-based enterprise to an incubation space for boutique culture. By integrating multiple resources and capital, on the one hand, Temple Library supports the cultivation of artisans, designers, artists and other fine cultural creators, so that more people can understand Chinese traditional culture and make Chinese boutiques truly become Chinese luxury goods. On the other hand, Temple Library is committed to optimizing overseas cultural life products, building a platform for Chinese and Western cultural exchanges, and presenting more forms and styles of life products to users in the process of introducing and going out, and promoting in collisions. China's consumption structure and consumption mentality have been continuously upgraded and improved.
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