After the Spring Festival, we are busy buying the new spring, clothing store also ushered in the first wave of sales peak, then the face of a wide range of consumer market demand, clothing store should be how to enhance the shop popularity so that icing on the cake for higher sales? ZENL Zona Napoli Men The following points we may wish to refer to the following: ZENL Zona Napoli men how to improve your store popularity? First, the customer to enhance store popularity First, we must combine the actual situation of the store, the residents of the community's income status, consumption Habits, ways to buy, etc., to determine the positioning of the store. Second, to facilitate 1. Optimize the store environment, convenient for customers to shop. The relevant theoretical studies show that more than 70% of the customers purchase behavior is in the store temporarily decided. Optimizing the shopping environment can not only attract more customers, but also stimulate the purchase of customers, is an effective way to enhance the popularity. Goods placed to be reasonable. To arrange a comfortable shopping environment, as large as the entire business lobby of the overall style and layout, as small as the placement of each kind of goods, must meet the customer shopping psychology. 2. Set up a customer break. Opened a special venue in the shopping district and set up full-time staff, to engage in "baby entertainment" and "men's lounge." The average small shop does not have the strength to provide a special venue, but a chair or a cup of boiling water should be essential. ZENL Zona Napoli men what promotions can do? 1, the coupon program a place in the target consumer cluster for each unit limited time coupon distribution, and coupons to distribute New product descriptions, to win new customers. Program two major department stores in front of small single page release coupons can be combined activities, although the short-term actual sales effect, but the brand will cause harm. This approach is generally not recommended unless the competitive orientation tends to be fierce price competition. Program Three can be adapted to product tastes of regional shopping magazines contact recognition of the magazine coupons, and product sales. 2, a cash discount program a publicity in the terminal and directly reflected in the purchase of cash discounts, such as discounts on the anniversary discount. Option two is not in the terminal publicity in the purchase intention of consumers to give unexpected cash discount. Program three products will be divided into image models, the main sales, promotional models are three types. Only for the promotion section to open a special cash discount activities, in order to avoid a wide range of damage to the brand image. Scenario IV held once a quarter, special sales quarter sales activities, through the theme of the discount twice a year to give consumers a big brand end of the season discount can be accounted for cheaper feeling rather than clearance sell such a feeling, for example, spring comes , You can quit winter seasonal clothing promotions. 3, giveaways program one In some certain varieties of special offer products, buy a set that is sent to choose another set of special activities. Program two to buy gift activities. The choice of gifts to clothing-related products is appropriate. Such as slippers, paper towels, embroidery bags, and other beautiful home wallpaper cushions. Program three looking for true diamond clothing activities. In some mosaic rhinestone product line for product portfolio, in several identified the main push the product packaging stickers affixed stickers that scratch-style awards, including the thank-you note, the winning product that has a real mosaic inlaid diamond . This event can effectively enhance the brand positioning, but also lead consumers to the brand's attention. Four programs that buy two hundred thousand, buy regular priced home service products, that is, a family insurance, insurer 200,000, the cost of 10 yuan. 4, free trial of the trial sample a program to withdraw from the theme of the event, one day in advance agreed to publicize a limited number of consumers pay the equivalent retail price will get a set of clothing store trial, try on the end of the unconditional unconditional return. Program two In a special festival for my products to meet the consumption of certain types of special target consumer groups launched theme activities, the top ten give free gifts. And mention additional requirements to be used in subsequent brand promotion. 5, a package of special packages for a couple home service package. In a certain period of time, the purchase of a couple home service suits, can be gift. Program two season package. Pre-combination of the same type of different seasons of the product mix or customer site with. Cases of spring purchase, where the purchase of a spring + winter, the composition of the season package, that is gift. Option three ordinary special packages. Two to the price discount, three that give a larger price discount. 6, repeat patronage award patronage patronage Gu is to attract fixed-brand consumers a means. Usually in the form of VIP cards. The first option is to pay VIP cards for shopping, the first set does not enjoy the VIP card discount, shopping more than two sets of VIP card discount. Scenario 2 For customers who hold a signature VIP card, each discount or give home gift. At the same time, enter VIP customer information, there are large-scale activities or new products can be sent to inform consumers of mobile phone bulk activities. 7.Product Assurance Value Promise Program Just as fierce price competition occurs, we hold a polite purchasing activity. There are two meanings in addition to giving a small gift, and we also promise to compensate for any price reduction in buying any apparel in this terminal. Explain For fashion personalized products, consumers are sometimes more concerned about not cheap but spending over time for a loss. Program two stores promise that the cost-effective terminal product is currently the highest on the market, found higher than the same terminal of the product, give spread compensation. Although the description is a bearish promise difficult to implement, but sometimes daring to speak out, it is also a psychological motivation for consumers. Program 3 launched the mall clothing promotions program "Spring new products to wear fast" activities, combined with package activities, while promised in the spring sales season, if price cuts, to spread compensation. This shows that making full use of the psychology of consumers taking advantage of new demand and guiding consumers to make advance product purchases will effectively advance the sales period of our products to seize market share. 8, set up a prize prizes program a dart game. A total of cast three times, calculated the number of investment ring, calculated according to a ring a dollar to give the price discount. Option 2 Where to buy a set of clothing shop, that is, get a lottery, have the opportunity to get the Diamond Award or double Hainan tour. Program 30 days shopping, doubling the day, where the purchase of the shop during the event period, one day will have the opportunity to obtain the same price of the original product purchase clothing promotional programs a product opportunity.
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