Double 11 online shopping jewelry should be careful

Also to "double eleven", a large number of jewelry promotions. However, buying jewelry online seems to be more irresistible than the “mining-down” jewellery in retail promotion activities; because the jewellery on the picture is invisible and intangible, some people have bought the Jade Emerald, which is not the right size board. Industry insiders suggested that “Double 11” should not be blindly greedy and cheap to buy. The attitude of buying jewelry should be more cautious. It is recommended to go to the brand merchants that have physical stores to choose.

Beware of one:

95% of online jade is low-grade goods

Throughout the "Double 11" jewelry promotion, jadeite jade is a big category. The main problem of Jadeite in online sales is that the size of the goods is not on the board, and the pictures are inconsistent with the objects.

Last year, the double 11th, the Guangzhou citizen Zhang ** purchased a jade pendant of more than 1,700 yuan on the Internet. The surface was indeed in line with the picture, but when he got the real thing, he found that the thickness was only 1.1 mm. The conventional size of the pendant (1.5 mm or more) has a large distance, affecting the aesthetics; and because the jadeite was thinned, it looked very transparent on the picture at that time, and Zhang Yan thought it was an “ice species”. However, since online merchants do not explain the thickness of jade pendants, they cannot be replaced. Similar cases are also common in online sales of Huang Longyu and He Tianyu.

The reporter learned that: In the major Internet platforms, the price of Jade Jade transactions fell 95% to a range of 10,000 yuan or less. According to Director Xiang Xiankai of Guangdi Jewelry, this part of jade is a veritable, low-end product, mostly produced from scrap. It is advisable to go to the online store of branded merchants to buy, but it is not advisable to patronize only those outlets that do not have a physical store.

Beware of two:

Synthetic crystal simulation improves

In addition, crystal, tourmaline type transparent gemstones, is also the e-commerce consumer spending. There are mainly two types of phenomena: filling treatment and resin synthetic fraud. After visiting the wholesale market, the reporter found that tourmaline weight was heavier and the number of synthetic products was very small; however, some of the less expensive tourmalines were indeed optimized, cleaned or filled, or optimized, changing the natural properties of the gem and losing the collection. value. If you encounter a smooth, bright, bright and beautiful tourmaline jewelry on the Internet, and the price is less than 1000 yuan / piece, you must be very careful; buy natural tourmaline, must be issued by the business gem identification certificate.