Famous surf brand Billahong opens new store in Saint-Jean-då¾·droz

The Australian surf clothing brand Billahong, renowned for its reliable core values, opened a new store in the small town of St Jean-De-Luz in the Basque country. The new store is located in the town center, which has many world-class surfing sites; the new store retail area of ​​300 square meters, will provide customers with a real surfing experience. This Billahong store has been Billahong's inventory wholesaler since 1992 and was managed by Pampi Ugartemendia. Since July 1, the store has become part of Billahong's own network of stores.

Now Billahong (surfing apparel and technical apparel); Von Zipper (sunglasses and apparel); Element (skating board apparel and footwear); Kustom (surfing shoes); Honolua Surfing (surfing apparel), becoming the brand of GSM Europe Group . The Billahong store in St. John's will create separate areas dedicated to the sale of technical clothing (diving suits, surfboards, etc.) to the core consumer groups and will coordinate the registration of local surfing schools.

FrancoFogliato, sales manager of GSM Europe, said: “The Billowong Store in San Jong Dezdroz is a core surf point for our brand. We are very satisfied with converting the long-term cooperation with existing inventory wholesalers into a special retail plan. Take this opportunity to express appreciation for Pampi Ugartemendia's outstanding contribution to our brand and surf culture in the region over the past decade.Billahong Store will provide us with a unique opportunity to focus all our brands in a retail environment in a surfing resort. To demonstrate Billahong's core values."

The Billahong store in Saint-Jean-d德Lord is the eleventh store in France owned and operated by Billahong, and the 26th in Europe. In France, other Billahong stores are located in major beach and mountain resorts and major cities: Hossegor, Capbreton, Biarritz, Anglet, Lacanau, Val d'Isère, Les 2 Alpes, Andorra, Montpellier and Cannes.