Hans Christian Andersen succeeded in handing Zhejiang merchants to make Hans Christian Andersen fairy tales

The children's favorite "Andersen" is going to land in Zhejiang. The protagonists of this round are not those familiar fairy tales, but the world-famous brand "Andersen" known for this fairy tale master. Andersen’s sixth-generation descendant, Governor of Hans Christian Andersen International Group Keller Andersen, released the news yesterday in Hangzhou. He hoped to cooperate with Zhejiang enterprises and establish Andersen’s brand product production base here.

This year marks the 200th anniversary of the birth of Andersen. UNESCO has named this year the "Hans Christian Andersen Year." At the time when “Andersen” is hot all over the world, “Andersen” (namely “Andersen”), a time-honored brand in Europe, decided to enter China. Andersen China Zhejiang Children’s Products Co., Ltd. is currently under construction in Denmark. Andersen International Group has identified some manufacturing companies in Wenzhou, Huzhou, Taizhou, Lin'an, and Tonglu, and is preparing to produce “Hans Christian Andersen” brand children's clothing and children's products such as children's shoes, school bags, and stationery. These products will not only be sold in China, but also exported to Europe, the United States, Africa and Southeast Asia.

The key figure in bringing this world brand to China is the president of the group, and Zhou Yi, a native of Wenzhou. Zhou Hao believes that such a brand production and management method will allow “Andersen” this cultural product to gain greater room for industrial development. According to reports, the group had just established Andersen’s Children’s Products Co., Ltd. in Shanghai just two months ago as a window to contact the domestic and foreign markets, while in Zhejiang it focused on establishing the brand’s production base. At the same time, in the name of “Andersen” Children’s World Commodities Center of the global chain, it will seek joint franchisees in major cities in China to jointly run the brand. It’s estimated that the “Andersen” brand of children’s products will be able to be held in October this year. Put in the Chinese market.

The development value of the "Andersen" brand is not limited to this. According to reports, in the field of cultural industries, the group has been brewing children's film and television products, animation cartoons and other products, and has already discussed the idea of ​​introducing Hans Christian Andersen's fairy tales into game products with Shanda, the largest online game operator in the country.