Timberland brand plans to open 70 stores in China for 5 years
Timberland, a well-known outdoor apparel company in the United States, will accelerate its progress toward the Chinese retail market and plans to open 70 retail stores in mainland China in the next five years.
According to reports, Michael Harrison, Timberland’s senior vice president of international operations, said that the reason for accelerating its entry into the Chinese market is that in recent years, Chinese consumers’ spending power has become stronger and stronger. The company cannot sit by its competitors’ sales in China. Nearly double the growth rate.
Since January of this year, Timberland has opened three specialty stores in Shenzhen, Beijing, and in the northern city of Harbin. The company hopes to have different partners in each city.
For many years, Timberland has always regarded China as one of its production bases. More than 30% of its footwear and clothing are produced in China. Today, the company hopes that China can replace Japan as the largest sales market for this product. Harrison said Timberland has been evaluating the Chinese market over the past two years and looking for suitable partners to set up joint ventures in due course.
According to reports, Timberland’s total revenue in 2005 was US$1.57 billion. The company expects that the annual sales of outdoor apparel and footwear market in China can reach 200-300 million U.S. dollars.
According to reports, Michael Harrison, Timberland’s senior vice president of international operations, said that the reason for accelerating its entry into the Chinese market is that in recent years, Chinese consumers’ spending power has become stronger and stronger. The company cannot sit by its competitors’ sales in China. Nearly double the growth rate.
Since January of this year, Timberland has opened three specialty stores in Shenzhen, Beijing, and in the northern city of Harbin. The company hopes to have different partners in each city.
For many years, Timberland has always regarded China as one of its production bases. More than 30% of its footwear and clothing are produced in China. Today, the company hopes that China can replace Japan as the largest sales market for this product. Harrison said Timberland has been evaluating the Chinese market over the past two years and looking for suitable partners to set up joint ventures in due course.
According to reports, Timberland’s total revenue in 2005 was US$1.57 billion. The company expects that the annual sales of outdoor apparel and footwear market in China can reach 200-300 million U.S. dollars.
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