The textile industry kisses the new Silk Road with new strategic new products

As early as 2000 years ago, in the Han Dynasty, colorful silk , Chinese porcelain and spices were on the way, making an important contribution to the economic and cultural exchanges between ancient and eastern parties. As an early version of economic globalization, this trade channel has been hailed as the most important trade artery in the world.

After years of change, in the early 21st century, trade and investment were once again active on the road of the ancient Silk. Central Asian countries hope to expand cooperation with China, invest in transportation, post and telecommunications, textiles, food, pharmaceutical, chemical, agricultural products processing, consumer goods production, machinery manufacturing and other industries, and in agriculture, desert management, solar energy, environmental protection, etc. Cooperation in the aspect of injecting "fertilizer" and "living machine" into this fertile soil.

Some people of insight in China have also repeatedly called for the promotion of development and cooperation in various areas of economic and trade along the Silk Road in the context of modern transportation, rapid development of information and globalization. This is not only the inheritance of history and culture, but also the preservation of the region. Great potential development

Under the call of the construction of the Xinsi Road Economic Belt, the 2015 China-Arab Expo was held in Yinchuan City, the capital of Ningxia Hui Autonomous Region from September 11th to 14th. During the period, the textile industry once again became a new highlight of the Expo.

Yunnan Jinding Textile Co., Ltd. is a large-scale textile enterprise with the ability to design, produce, sell and export Muslim clothing. Jin Xin, the chairman of the company, told reporters that the Islamic aesthetic concept has been actively created to create a high-end brand of Muslim clothing. The company’s original “Gulai Shijia” brand apparel is exported to the Middle East and Africa. The annual export of finished products exceeds 2.2 million sets and the sales volume is more than 7,000. Ten thousand yuan. It has a high brand awareness in the Middle East and Africa market and has become the leading brand in the Muslim apparel export industry in China. In the past eleven years, the Gulai·Shijia national brand, which has been flourishing in the Middle East and African countries and regions, has set up special stores in Guangzhou, Yunnan, Ningxia Wuzhong and Gansu Linxia in the past six months. Dealers, and showing rapid momentum and continued to spread; while growing and strengthening foreign markets, but also not forgetting the domestic market, the international and domestic complement each other, and strive for the Silk Road economic belt to connect the big market.

This year, Gule Family has held a conference on “New Strategies, New Products ” in different cities. The new strategy refers to serving Muslim compatriots in the domestic market and creating domestic Muslim fashion apparel. Bring back the perspectives and experiences of exporting abroad, find a base in the country, and kiss Silk Road with new strategies and new products. ”

Asiya, the chief designer, said: “Arabian-style Muslim clothing is an important carrier of Islamic cultural heritage. Religious cultural integration is a distinctive feature of Muslim clothing culture that distinguishes it from other national costume cultures. It is a good source of Islamic cultural values ​​and fashion elements. The integration reflects the new trend of the development of Muslim clothing design in contemporary China, and meets the growing consumer demand for national costumes, thus enhancing the stickiness between brands and consumers."

Chairman Jin Xin emphasized that the company has always incorporated the brand construction and brand promotion of “Gule·Shijia” into the national “One Belt, One Road ” strategic layout. Through independent design and production, the “Gule·Shijia” brand has formed a series of products covering the middle and high end, with unique style and strong market competitiveness. We will fully support and nurture the domestic market. It was learned at the scene that the Gule Family has gradually improved the national sales system of macro-control and micro-guidance, and will play an important role in managing product sales, mastering the dynamic data of fan demand, and rewarding the elimination of stores. Chairman Jin Xin proposed that special funds will be set up to support the stores, and combined with the exclusive online sales platform, it is expected to win half of the domestic Muslim clothing market within three or four years.

The reporter learned that whether it is the long-term vision of strategic layout or the uniqueness of product design, Jin Xin and chief designer Asiya paint a well-ordered and far-reaching blue dream for Muslim compatriots. And this dream is the dream of the Gulai family, and it is the dream of Muslims pursuing fashion. This dream is the brand deployment of the Gulai family!

The Muslim clothing culture of China has evolved over the past 1000 years. Muslim clothing is the most important national symbol preserved by the early Hui people. There are more than 23 million Muslims in China, including about 10 million Hui. Muslim consumers have the need to buy and wear clothing with distinctive Muslim characteristics.

Development status

China is a big country in textile production and export. After years of development, China's textile industry has obvious competitive advantages. It has the most complete industrial chain in the world, the highest level of processing and supporting, and many developed industrial clusters to cope with market risks. The continuous improvement of capabilities has provided a solid guarantee for the industry to maintain a steady development pace.

From the perspective of the international environment, the international market still has a lot of room for expansion and opportunities. With the expiration of China-Europe textile quotas at the end of 2007 and the end of the China-US textile quotas at the end of 2008, China’s textile quota-free era is coming, and more than 60% of the global textile market is fully open, which will bring China’s textile trade. Great opportunity. In the next few years, the world economy will still be in the rising range, which will certainly promote the growth of international trade, which will bring favorable international market protection to China's textile and apparel export growth.

From the perspective of the domestic economic environment, domestic demand will become an important driving force for industry growth. About 80% of Chinese textiles are consumed domestically. With the sustained and rapid growth of the domestic economy, the steady increase in household income will drive the further development of the domestic demand market.

Chinese textile enterprises should overcome the difficulties of rising raw materials, appreciation of the renminbi and adjustment of export tax rebates , seize the opportunities of the development of the textile industry, increase the concentration of industries, curb the blind expansion of inefficient production capacity, increase the construction of characteristic industrial parks, and strengthen independent innovation. The pace of upgrading the brand building of China's textile industry, industrial adjustment and upgrading. Make China move from a textile power to a textile power.

The uncertainties in the global textile industry market are increasing, which is consistent with the global credit crisis and the slowdown in economic growth in the United States and the European Union , which will have an impact on the apparel retail industry. The immense dollar, the ups and downs of crude oil prices and the imminent lifting of Chinese textile exports to Europe have all announced major changes. Affected by the slowdown of the US economy, corporate sales will experience a recession. As the United States and Europe may implement new trade barriers, the global textile industry procurement may change significantly. In addition, in less than three months, the quota system for textile and apparel products will be over. This change in the international textile and clothing trade system is the latest challenge facing textile and garment enterprises. This not only brings hope and opportunity, but also brings great risks.

As the demand in the international market continues to shrink, it has brought unprecedented pressure to many textile companies. In 2008, China's textile industry was suffering the most difficult year in the past decade. Affected by the US subprime mortgage crisis, the appreciation of the renminbi, the reduction of export tax rebates, tight monetary policy, adjustment of processing trade policies, and rising labor costs, the textile industry is facing enormous difficulties and challenges. Under this circumstance, many textile industry production enterprises have fallen into the dilemma of difficulties in production and operation, struggling on the edge of losses, enterprises have closed down, and production has been suspended and semi-stopped. These have pose serious challenges to the textile industry. Despite the increase in the export tax rebate rate for textiles, the country’s determination to phase out low-level products and enterprises has not changed. Independent innovation and cost saving are the best way for the textile industry to get out of the predicament.

From the perspective of the operation of the domestic textile industry, from January to September 2008, China's textile industry's fixed assets investment totaled 2,022.69 billion yuan, an increase of 10.15% over the same period of 2007. From January to September 2008, the above-scale enterprises in China's textile industry produced a total of 19.5972 million tons of yarn, up 9% year-on-year; the cumulative output of cloth was 41.732 billion meters, up 6.33% year-on-year; the cumulative output of clothing was 15.159 billion pieces, up 5.92% year-on-year; The cumulative production of fiber was 17.797 million tons, a year-on-year increase of 2.44%. From January to September 2008, China's textile industry exports reached US$104.285 billion, an increase of 13.06% compared with the same period of 2007; imports reached US$14.194 billion, an increase of 1.59% over the same period of 2007. It is expected that the textile industry will maintain steady growth in the next 5-10 years, and structural adjustment will run through the whole process of development. It is estimated that by 2010 China's total textile fiber processing will reach 36 million tons, and the growth rate of production capacity and output of the chemical fiber industry will remain between 7% and 15% in the next few years.

Folding industry characteristics

The main raw materials for textiles are cotton, cashmere, wool, silkworm silk, chemical fiber, feathers, down and so on. The downstream industries of the textile industry mainly include clothing, home textiles and industrial textiles .

SEPA statistics, the total discharge of sewage printing and dyeing industry, ranking No. 5 Chinese emissions from manufacturing industry. 60% of the industry's sewage discharge also comes from the printing and dyeing industry, and it is heavy in pollution, difficult to handle, and low in wastewater reuse rate. In the chemical fiber industry, some products use a large amount of acid and alkali, and eventually produce harmful substances such as sulfur, sulfuric acid and sulfate, which cause serious pollution to the environment. Some of them use solvents and media to cause serious environmental pollution. Another manifestation of the contaminated environment of chemical fiber production is the non-degradability of chemical fiber products themselves, especially synthetic fibers, which have high waste recycling costs, pollute the air after combustion, and are not easily degraded after disposal, resulting in deterioration of the soil environment. In addition, the pre-treatment process of the wool and silk industry is also the focus of the industry's sewage discharge. In terms of energy consumption, the power consumption of textile machinery and chemical fiber machinery is very prominent. The total energy consumption of the chemical fiber industry is about 10%-30% higher than the foreign advanced level.

Folding sales status

In 2009, Europe and the United States will use more new measures such as anti-dumping, market economy status, and social responsibility standards to limit Chinese textile exports. "Anti-dumping" will become the main focus of trade friction. For export growth, textile exports are expected to maintain only 15% growth in 2009. Exports to Europe are stable, but far less than in 2005; exports to the United States may decline, affecting about $5 billion.

Due to exports and overcapacity, the textile industry's profit growth in 2006 has declined, and the overall profit margin will fall to between 2.5% and 3.1%. In the textile market in 2005, while the export sales were blocked, the domestic market did not actually "eat". Domestic sales profits have been several times higher than export sales.

From January to November 2007, the above-scale enterprises in China's textile industry realized a total industrial output value of 1,690,091,131 thousand yuan, an increase of 21.46% over the same period of the previous year; the accumulated product sales revenue was 1,625,893,972,000 yuan, an increase of 21.22% over the same period of the previous year; The accumulated total profit was 61,878,749 thousand yuan, an increase of 31.27% over the same period of the previous year.

In January-February 2008, China's textile industry enterprises above designated size achieved a total industrial output value of 270,235,318 thousand yuan, an increase of 16.44% over the same period of the previous year; realized cumulative product sales income of 255,274,904,000 yuan, an increase of 17.08% over the same period of the previous year; The accumulated total profit was 7,551,66,000 yuan, an increase of 17.14% over the same period of the previous year; as of the end of February 2008, the number of enterprises above designated size in the whole industry was 28,174.

In terms of exports, from January to December 2007, China’s textile and apparel exports totaled US$171.06 billion, up 18.9% year-on-year, down 6.3 percentage points from the same period in 2006. Among them, textile exports were US$56.104 billion, up 14.99% year-on-year; apparel exports were US$115.02 billion, up 20.93% year-on-year.

Folding related issues

1. The technical equipment is backward and the new product development is insufficient. According to statistics, the output value of China's three major textile industries (textile, clothing, chemical fiber manufacturing) accounted for about 61%, 28%, and 11%, respectively. In addition to the chemical fiber production technology and the sewing equipment of the clothing backbone enterprises are close to the international advanced level, the traditional processes such as spinning, weaving, dyeing and finishing have a big gap with the world advanced level.

2. The standard is low. Chinese textile companies are still in the low-end production stage. About 80% of the companies produce medium and low-end products, 6% of the companies produce medium-to-high-end products, 4% of the companies produce low- quality products, and only 10% produce high-quality products.

3. Lack of high-quality human resources. The industry lacks talents in brand operation, capital operation, and international exchanges, and lacks international management experience and compound talents that adapt to international competition.

4. The degree of enterprise information is not high. Industry software development strength is weak, software products are few, enterprise management software application ratio is low, informationization penetration rate is low, e-commerce is slow to start, most enterprise management methods are backward, it is difficult to establish "small batch, multi-variety, high quality, fast Delivery" of the market rapid response mechanism.

5. Lack of brand management concept. There are many traditional home textiles, small scale, single product, and the proportion of processing trade is still very large. It should be in the stage of integration in response to insufficient international competition.

Folding industry difficulties

Experts in the textile industry believe that from the perspective of the Chinese environment, the difficulty of the textile industry is "three rates and two prices", namely, interest rates, export tax rebates, exchange rates and labor prices, and raw material prices. In addition, there is a policy of processing trade margin and cotton textile enterprises' cotton value-added tax, input tax, and output tax rate are not uniform.

exchange rate. Relative to the rising labor costs and the reduction of export tax rebates, the continued appreciation of the renminbi has brought greater pressure on exports and has far-reaching effects. The continued appreciation of the renminbi has become the biggest negative factor for exporters to talk about. The price increase of enterprises has reached the limit, and the number of exports has been declining. The price increase will only lead to the transfer of orders to other international markets.

Export tax rebate rate. The so-called export tax rebate is mainly for general trade and non-processing trade. In theory, the export tax rebate rate can be lowered to suppress excess industries, eliminate backward production capacity , and reduce the waste of resources and pollution. However, the textile industry as a labor-intensive industry, the profit space is very limited, profit margins are low, too fast adjustment of export tax rebates, a large number of textile enterprises unbearable.

interest rate. Faced with inflationary pressures, the monetary tightening has become a monetary policy for the overall economy. The textile industry is in a difficult position. The bank knows this well, so it is very difficult for large textile companies to borrow from banks.

Labor and raw material costs have risen rapidly. Among the costs of textile enterprises, raw materials account for 60% to 70% of the main business costs, and labor costs account for about 10% to 15%. China's raw material prices have shown an accelerated upward trend in 2008. In addition, since July 1, 2008, China's sales price has increased by 2.5 cents per kWh, and the textile industry will increase the electricity burden by about 3.75 billion yuan a year. The increase in labor costs is also 15% to 20% per year. The lack of operability in many places in the new labor contract law has led to aggravation of the difficulty in recruiting textile enterprises. According to a sample survey conducted by relevant departments, the combination of labor costs, raw material prices, and environmental protection has increased the overall cost of enterprises by about 20 to 30%.

Folding and editing this paragraph of enterprise transformation folding transformation

According to the status quo of China's textile industry, textile experts propose that enterprises should carry out strategic transformation at the following three levels:

First of all, enterprises must strengthen management, increase the rapid response mechanism, and take small-volume, multi-variety, fast delivery, high-quality routes. The director of the Human Resources Department of Wuxi No. 1 Cotton Factory believes that in the case that the external environment is increasingly unfavorable to the cotton textile industry, there is no way out of the path of low-level repeated construction in the past. In the 1990s, the international spinning technology was developed in the direction of continuous production on the basis of single-machine automation. The European automatic spinning workshop only used 6 million spindles, while most of China's cotton textile enterprises used 10,000 spindles. It is around 200 people. Developed countries represented by the United States have generally established rapid response systems among retail, clothing and textile factories. After receiving the order from the garment factory, the textile mill can provide the required fabric in 12 hours, while the Chinese general enterprise needs more than 12 days. It is necessary to strengthen R&D investment, adhere to the small-volume, multi-variety, fast delivery, high-quality routes, to meet the needs of customers as much as possible, and focus on customer demand-oriented organization.

Secondly, the new project of the enterprise focuses on the upgrading of technical equipment and achieves leap-forward development. The equipment level is the basic condition for the competitiveness of the textile industry. Therefore, cotton textile enterprises should invest limited funds into the use of advanced cotton textile technology, support the promotion of the use of new, high-efficiency cotton textile process equipment, automatic doffing yarn long-distance, close Spinning technology and coarse and fine combination machine. For example, Xinjiang Xinsai Co., Ltd., the new compact spinning combed 50,000 spindle production project, introduces the most modern production equipment, the most advanced processing equipment and the most advanced inspection equipment, directly cut into the high-grade cotton spinning market, and obtained the source. Constant orders.

Third, we must gradually improve the level of mechatronics. Due to the wide application of electronic technology and computer technology, international cotton textile technology has developed rapidly in the direction of high quality, high yield, automation and continuous. Through continuous advancement of technological progress, enterprises should gradually improve the level of mechanical and electrical integration of cotton textile machinery, realize online monitoring of process parameters, and replace traditional textile machinery technology with automation, continuous and intelligent , thereby improving labor productivity and improving products. Competitiveness and economic efficiency.

China's textile industry is still in the primary stage of the four stages of industrial development - the production factor-oriented stage. At this stage, industrial development mainly relies on the advantages of production factors, which is easy to highlight industrial achievements, but it is also very fragile. The reduction or relative reduction of the comparative advantages of production factors can easily bring heavy losses to industrial development. This has forced China's textile industry to accelerate the development of a growth model that relies mainly on the number of production factors and low-cost, mainly relying on quality improvement, and actively carry out institutional reforms to substantially improve the efficiency of resource allocation.

Folding foreign experience

China's textile industry is less competitive than Europe and the United States in terms of brand marketing, and its human resources are slightly inferior to those of Vietnam, Laos and India. If China's textile industry is to be successfully transformed, it will have to break the game, and it will have to jump out of the country and learn from the companies that have gone through this path.

Taiwan

Twenty years ago, when the textile industry in Taiwan was transformed, it was sung, but by 2012, every Taiwan earned three yuan of foreign exchange, and one yuan relied on textiles. Their way was functional. Taiwanese textile industry researched technology under the iron house to study the top functional fabrics of light, warm, wicking, fireproof, cold-proof and UV-resistant. Their advanced "settle mode" allows all participants to earn, while maintaining strong flexibility and anti-risk ability, creating the world's horrific competitiveness of Taiwan's functional fabric.

United States

In China, Nike and KFC are as household names. If Taiwan is transformed from a technical end, the United States will find a fulcrum from the brand side. Through the brand, consumers can get unique benefits and experiences. The rational experience is based on products, and the emotional experience is based on emotion. The same piece of clothing, labeled with Nike's trademark, the value immediately soared, this is competitive!

Spain

Spain has the world's number one clothing group lnditex, the world's first because of ZARA. In its 200-mile production base, it has concentrated 20 highly automated dyeing and tailoring centers and 500 foundry terminal plants. Its core competitiveness comes from its powerful resource integration capability. It has spent billions of euros to build a strategic core, realizing a "fast, small, multi-section" market strategy and guiding the trend of personalized clothing.