Last year's jewellery market was "you sing me to debut, each leading the way for three or five years", and the first half of the year has been the speed of the horses. In the past few years, after the diamond tide and the jadeite heat, the colored gems are not to be outdone. After all, according to their rapid increase, how can they sway the golden streets of the ups and downs? Well, the beginning of this “Golden September and Silver 10â€, the gold market continues to languish. The diamond jade has reached the highest price, and the colored gem that has just started is waiting for you...
China’s “Colorful Age†prelude has just begun
In recent years, the price of colored gemstones has risen all the way. In addition to the fact that Caibao itself is a scarce resource factor, it is also related to the current shift in consumer attitudes.
In the traditional Chinese jewelry market, the most well-known varieties have always been gold, jade and diamonds. The Chinese people’s obsession with Caibao is far lower than that of Western countries. China’s colorful treasure market was once tepid. For example, in the 1980s, the red sapphire that entered the country, although red for a while, but turned into low-lying for years due to lack of publicity and design packaging. A few years after the beginning of the 21st century, China’s colorful treasure road has finally embarked on the right path.
Cognitive and heat proportional
As a new consumer and collection, colored gemstones were very low-profile five years ago, and no more than 5% of people know the name and general meaning of this variety.
The "China Colored Gemstone Collection Trend Report" released last year pointed out that the awareness rate and purchase rate of domestic colored gemstone products have more than doubled in the past five years; the price of colored gemstones has been affected by the tight supply in the past 5 years. It has risen sharply and has become one of the most popular jewelry consumption categories with the most attention and collection.
Although in the past ten years, the price of China's colorful treasures has soared and doubled, it seems that it has already experienced a lively period, but in such a short period of time, compared with the era of Western Caibao experience, it is only a small beginning. The colorful thinking of the Chinese people has just begun to open up.
Jewelry needs a “sensible + rational†way of consumption
Throughout the jewellery market in recent years, the consumer demand for gold in the gradual increase has become more rational, and this rationality has been maintained while the demand direction has turned parallel to the colorful treasure. This also makes many people understand that before buying an investment, they will first understand some of the most basic information and market information of the colorful treasures, and then make choices.
Way 1: Colorful treasure collection, color words
The most characteristic of colored gemstones is the natural color, red orange, yellow, green, blue and purple, and the natural colors can be found in the gemstones.
Currently, the most popular color categories on the market are ruby, sapphire, tanzanite, topaz, tourmaline, grape stone, and sea sapphire. Basically, it can be judged that the red sapphire in the world's top five gems and the "semi-precious stones" with relatively close prices have become the main target of investment. After all, Red sapphire has its own historical popularity, and "semi-precious stones" have been compared The price doubled a year ago, but the price starts at a lower starting point and the room for growth is still optimistic.
Method 2: When the timing is right, it is suitable for both
Many people who are interested in investing in Caibao are not just fans of colorful treasures. They may have experienced buying a house or grabbing gold. They are all thinking about whether the investment of colored gemstones should follow the rules of the season. After all, after having the most basic understanding of the color treasure, you can make a rough estimate of the quality of the gem itself.
In this circle, the chance of being so cold and cheap is that the biggest cheap is to estimate the quality of the gem and buy it at the most appropriate price. Therefore, no matter what other people say "golden nine silver ten" peak season, as long as the price and gem quality can be equal, it is imperative to start.
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